Aida, you’ve returned to your former home. How does it feel to be back?

I’ve been away for about 4.5 years, so being back feels familiar and comforting. So many good memories are flooding back daily, and it’s so lovely seeing so many familiar faces.

What is your role and what does it entail?

Marketing Partnerships Manager which entails brand partnerships, activations, sponsorships, media contra, merchandise, signage, and local area marketing.

What’s been your proudest career achievement so far?

My proudest career achievement has been helping build a positive, connected team culture — especially through charity days. And personally, climbing Mount Ararat in 2023 (a 5,165m high‑altitude hike in Armenia) reminded me that I can do “hard things,” which is exactly where the magic happens.

Who is the Aida outside of Paramount? What would we find you doing on weekends?

I come from a big Armenian family, so weekends are usually spent connecting with them. Otherwise, I’ll be out in nature, watching a sunset, or enjoying quality time with my partner — always with music playing. I love all genres, but lately classical/opera has been popping off on my Spotify playlist.

What are your Top 3 favourite Instagram accounts to follow?

@lickyourphone — a marketing agency that reviews local restaurants; some of their recommendations have become my favourites; @veronicab_ — a Western Sydney content creator with the funniest alter‑ego, Aunty Selma and @mosseri — Adam Mosseri, Head of Instagram. He shares the best insights and updates; I never scroll past his content.