Paramount Australia Partners With Adelaide, Cint And Infinitum To Launch Market-First Measurement Proving Attention Drives Business Outcomes.
Wednesday 28 October 2026
Linking Attention, Brand Lift, Site Visits, Leads And Sales Across Streaming And Linear In One Campaign View. Paramount Australia, a Skydance Company, is partnering with Adelaide, Cint and Infinitum to become the first broadcaster in Australia to measure attention, brand lift, site visits and sales in a single campaign, and to demonstrate the relationship between […]