10 And Paramount+ Bring New Content And New Ways For Brands To Buy, Own And Measure Premium Video.
Paramount Australia threw open the doors of the MasterChef Kitchen in Melbourne for its 2027 Upfront, giving clients, partners and media a first taste of what’s coming to Network 10 and Paramount+.
Held across morning and afternoon seatings, the event saw Paramount talent and executives take guests through the 2027 slate, with a few surprises served up along the way.
Special guest, multi-Emmy® nominee actress Melanie Lynskey (Yellowjackets, Don’t Say Good Luck), joined the stage to share that she will star in and executive produce Mushroom Murders* There’s More To Unearth.
Network 10 President and Head of Streaming, Paramount Australia and New Zealand, Beverley McGarvey, who was joined by VP of Sales, Grant Madigan and President International Ad Sales & Brand Studio, Lee Sears, and VP of Content, Tamara Simoneau, demonstrated why Paramount belongs at the centre of every 2027 media plan.
Beverley highlighted the scale of 10 and Paramount+, which reaches 16.6 million Australians every month. Grant and Lee set out how Paramount helps brands land their message at the biggest moments, with first-week priority placement through Fixed Streaming Units, premium ad solutions now available on Paramount+, and cross-screen measurement that links attention to sales. Tamara revealed the 2027 slate for 10 and Paramount+, featuring new and favourite content every month from January to December, following a record year for streaming.
NETWORK 10 PERSONALITIES TOOK TO THE STAGE SHOWCASING 10’S ENTERTAINMENT, COMEDY, SPORT AND NEWS LINE-UP
MasterChef Australia judges Poh Ling Yeow and Andy Allen
Yellowjackets star and star of upcoming drama, Mushroom Murders*, Melanie Lynskey
Australian Survivor host David Genat, The Traitors Australia host Gretel Killeen
The Cheap Seats co-host Tim McDonald
10 News+ co-host Denham Hitchcock and Hedley Thomas Investigates Hedley Thomas
10’s Late News presenter Ursula Heger and 10 News Melbourne’s Jennifer Keyte
10 and Paramount+ Sport host Tara Rushton
Fitting for the venue, the catering kept it in the MasterChef family. Three Blue Ducks, the restaurant of MasterChef alum and judge Andy Allen, fed the room, while fellow alum Jess Lemon provided dessert.
OTHER NETWORK TALENT IN ATTENDANCE
Australian Ninja Warrior hosts Georgie Tunny and Beau Ryan
Shaun Micallef’s Parents’ Evening hosts Shaun and Gabe Micallef
Have You Been Paying Attention?’s Tom Gleisner, Sam Pang and Ed Kavalee
The Cheap Seats co-host Melanie Bracewell
Hedley Thomas Investigates host Hedley Thomas
Extraordinary Homes Australia host Wendy Moore
Deal or No Deal host Grant Denyer
Millionaire Hot Seat host Rebecca Gibney
Taskmaster hosts Tom Gleeson and Tom Cashman
10 & Paramount+ Sport commentators Grace Gill and Archie Thompson
10 News presenter and entertainment editor Angela Bishop
10 News+ presenter Denham Hitchcock and host of The Falconio Witness and The Hunt For Hamish
Catch the highlights of the day in our gallery.
