OUR AUDIENCES
Across our free-to-air and pay television channels, social media channels and free and paid streaming services, Paramount reaches over 16.2 million Australians every month. Our audiences are younger, more affluent and more exclusive, allowing advertisers to build reach efficiently in key demographics. Our top programs are some of the biggest on television and streaming, including MasterChef Australia, Australian Survivor, Have You Been Paying Attention? and The Cheap Seats. On pay television, our iconic brands of Nickelodeon and MTV reach millions of kids and younger Australians on TV, social and at premium live events.
REACH
Paramount’s TV and streaming platofrms reach Free to Air and streaming platforms reach over 16 million Australians every month, and over 25 million Australians every year.
THE YOUNGEST NETWORK
Network 10 is the youngest network on TV.
RICHER IN KEY DEMOS
10’s prime-time audience is richer in under 50s, 25 to 54s and 16 to 39s than our competitors.
FULL STREAMING
10 Play’s biggest year of viewing ever! Paramount+ is Australia’s fastest-growing streaming service for the last two years.
More About Our Brands
A mass under-50 audience that shows up for the big moments. Reality, news, entertainment and sport.
From appointment viewing to on-demand catch-up, 10 delivers scale, energy and connection.
A premium digital-first audience hungry for global hits and prestige content.
Smart, selective and highly engaged, they value bold originals, cinematic storytelling and live sport.
