P!ckers By McCain Returns To The Big Brother House For A Second Year.
P!ckers by McCain is back for a second year as a Big Brother sponsor, and it has wasted no time getting the housemates playing. The Big Brother house was host to the debut of P!ckers Friday Night Games on Friday night, the first of just two Fridays of the limited-run segment, packed with fun, a little friendly rivalry and one very coveted trophy.
The housemates were split into two teams and faced three circus-themed games, Clown ’n’ Out, Pop Til You Drop and Ring Leaders. The top-scoring team earned a place in the final game, Clowning Around, where they split into pairs and went head-to-head.
Heath and Tahlia took home The P!ckers Cup and, more importantly, bragging rights.
Audiences are always watching Big Brother, with this season reaching over 4.6 million national Total TV viewers across broadcast, live streaming, and on demand.
Big Brother is more than doubling its audience in catch up viewing, and the Big Brother 24/7 Live Stream channel has accumulated over 87.5 million minutes of live viewing.
Tamar Hovagimian said: “We are thrilled to be partnering with the PHD team and McCain again, following the success of last year’s collaboration. Big Brother is all about fun and unforgettable moments, and we could not think of a better partner than P!ckers by McCain to help bring that energy to life through our iconic Friday Night Games.”
Olivia Dickinson, Marketing Director, ANZ McCain, said: “P!ckers is all about bringing people together over delicious food, bold flavours and fun. The friendly rivalry of Big Brother’s Friday Night Games makes it a playful fit for the brand. We’re excited to be back in the house for a second year, giving housemates and fans another reason to get together on Friday nights and share some P!ckers.”
Rachael Conway, Group Business Director, PHD, said: “Friday Night Games was one of those iconic Big Brother moments that had everyone glued to the TV. Bringing it back with McCain and Paramount was a brilliant opportunity to tap into that nostalgia. It’s fun, a little competitive, and exactly the kind of entertainment P!ckers by McCain was made for.”
Source: Virtual Australia, OzTAM, Regional TAM, Total TV. 26/10/2026 to 08/11/2026.
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