Six Nights A Week. During The Biggest Retail Period Of The Year.
Q4 doesn’t wait for anyone. The brands that plan for it early are the ones that get the most out of it, and this year, Big Brother is where that planning starts.
It’s live, unscripted and on six nights a week with acces across all screens, giving brands a level of frequency few other properties can match through the retail period that matters most.
The audience is already primed for it, too. 73% of Big Brother viewers shop for special offers and bargains, and 66% hold out on buying until something’s on sale. Christmas spending is strong too, with 69% spending over $200 on Christmas presents. This is an audience whose habits line up with the retail calendar almost perfectly, and they’re watching a show that’s on air right through it.
And it’s proven. Big Brother’s 2025 return broke records. A national total audience of 838,000, a series reach of 6.7 million, and the #1 program in its timeslot for 25 to 54s and 16 to 39s.
From the ad break to inside the house, Big Brother will look after your brand. A full suite of premium advertising solutions, built to match your budget and your brief.
Content. Frequency. Timing. Big Brother has all three covered for Q4. The only thing missing is your brand.
To explore partnership opportunities, contact your Paramount sales representative or advertise@networkten.com.au.
Source: Nielsen Consumer & Media Views, 2025 S10 Fused 12 Monthly Survey, Fused programs: Big Brother, Base: All Population (P14+).
