The Real MVP Of The September Buy.
When it comes to September, some brands chase the big occasion. The smart ones back consistent form, every week of the season.
Meet Team Comedy. Built for the long game, not just the big dance. While the calendar fills up with a small handful of sports events, our star line-up – Have You Been Paying Attention?, The Cheap Seats, Gogglebox and Parents’ Evening – takes the field four nights a week across September.
Don’t take our word for it. The buyers already backing the team are calling it early:
“Hats off to HYBPA! Consistently performing, week on week.” – Media buyer, on Comedy’s biggest earner.
“The Cheap Seats. Biggest audience since 2022. Proof that Comedy’s only getting stronger.” – Media buyer, on Comedy’s breakout performer.
“Gogglebox on Sundays is one to watch. We like our chances.” – Media buyer, ahead of the season.
“Parents’ Evening. A new recruit with years of experience. Expect an early impact.” – Media buyer, on Comedy’s newest addition to the team.
The stats back the form too.
- Combined, Team Comedy reaches 2.32 million Australians every single week (Have You Been Paying Attention?, The Cheap Seats, Gogglebox).
- Team Comedy is #1 in its timeslot, in total people and key demographics.
- Team Comedy is growing year-on-year, with HYBPA? and The Cheap Seats recording their biggest Total TV audience since 2022.
There’s a place for your brand in the line-up. Premium advertising solutions across Comedy’s biggest formats, shaped around your budget and your brief.
To explore opportunities, contact your Paramount sales representative or advertise@networkten.com.au.
Source: Virtual Australia, OzTAM, Regional TAM, 7 Day National Total TV audience. Reach is 7 Day Consolidated. #1 timeslot rank based on Metro TV (Combined HYBPA, The Cheap Seats, Gogglebox, Taskmaster Australia). Top Programs is Jan 1 to August 19 2026.
