Leading Then, Now and Into The Future.
At Paramount Australia, women aren’t just part of the story we tell on screen, they are part of the story of our business. From the talent leading our biggest shows, to the women leading our business, leadership runs through everything we do.
We are proud to stand behind this year’s B&T Women in Media Awards theme, Honouring Leadership, celebrating the women driving Australia’s media industry forward.
Leadership comes in many forms. It’s telling the important stories that need to be told. It’s showing up as our truest selves with a bit of flair, warmth and authority. It’s being the expert in the room. It’s bringing joy and curiosity into homes across the country every night, and advancing the business that makes that possible.
Women have a pivotal place in our business, content and audience makeup. As a core part of our audience across all ages, the wonderfully diverse ways women engage with our programming continue to inspire us daily.
Here’s a closer look at how women actively shape and influence our content while driving the conversation as passionate consumers.
Women make up an important part of 10’s audience.
- 10 reaches over 6.7 million women in an average month (that’s 58.3% of the population!).
- Network 10 (10 + 10 Drama + 10 Comedy + Nickelodeon) is the richest free-to-air network in women, 58% of its prime-time audience are women.
Women are important consumers.
- 54% of 10’s audience are female grocery shoppers.
- 63% of women who earn over $100,000, watch 10.
- 94% of women who watch 10, are the major purchase influencer for home categories.
Women watch more TV.
- The average female viewer spends 3 hours and 2 minutes watching TV per day, 19 minutes more than men.
- The average female viewer spends 1 hours and 27 minutes watching 10 per day, 18 minutes more than men.
What women want to watch.
- Women’s favourite shows on 10 include: Have You Been Paying Attention?, MasterChef Australia, Australian Survivor, Gogglebox Australia, The Traitors, Taskmaster, and The Bold & The Beautiful.
Women’s sport has never been more successful.
- The AFC Women’s Asian Cup 2026™ tournament reached 6.4 million national Total TV viewers.
- The Matildas V Japan Final the 10’s biggest ever football match reaching over 3.2 million national Total TV viewers.
- The Matildas V China PR match was #1 in its timeslot and reached 2.2 million national Total TV viewers.
- The Ninja A-League Women 2025-26 Grand Final was #1 in its timeslot.
Representation is important.
- This year’s Paramount+ Australia dramas, Two Years Later, NCIS: Sydney, Dalliance and Who The Hell Is Hamish?, all feature strong female leads and supporting casts.
- We celebrate our talented female hosts including Poh Ling Yeow, Sofia Levin, Gretel Killeen, Mel Tracina, Rebecca Gibney, Melanie Bracewell, and Tara Rushton.
- 100% of 10 News First anchors are female, including Sandra Sully, Georgie Tunny, Jennifer Keyte, Kate Freebairn, Natalie Forrest, Narelda Jacobs, and Sharyn Ghidella.
- 10 News also has strong female leads in Network Entertainment Editor Angela Bishop, Network Political Editor Ashley Raper and 10’s Late News anchor Ursula Heger.
Network 10’s Commitment.
- Over the last few years, Network 10 has made significant progress in reducing the gender pay gap, which has decreased from 13.1% in 2021-2022 to 7.6% in 2024-2025. In comparison, industry competitors have a gender pay gap of 11.7%.
Gender Representation by Level (as at February 2025):
- Senior Leadership Team (SLT): 36% women (up from 25% in the WGEA Report 2023-2024).
- Manager Level: 55% women (up from 54% in the WGEA Report 2023-2024).
- Non-management Roles: 49% women (up from 47% in the WGEA Report 2023-2024).
- This contributes directly to the company’s median base salary gender pay gap, which is currently 3.2%, reflecting an improvement in previous years (6.5% in the WGEA Report 2023-2024). Industry competitors have a median base salary gender pay gap of 11.2%.
At Paramount Australia, this is who we are. Women leading on our screens, leading our teams, and leading the conversations that matter. We’re proud to celebrate it today, and every day.
