For Audiences. For Brands. For Right Now.
Sometimes the best thing a brand can do is show up where people actually want to be. And right now, more than ever, Australians want to laugh.
The news isn’t great. There’s a heaviness in the air and audiences are feeling it. Fatigued, overstimulated and craving something that makes them feel human again, in the way only Australians do.
That’s where comedy comes in. It cuts through. It connects. It reminds us why we’re all in this together. And no one does it better than 10.
From truth tellers and satirists to panel shows and couch critics, 10 is undisputedly the home of Australian comedy, delivering five of the six most popular TV comedies in the key demographics of 25 to 54s and 16 to 39s and reaching 5.4 million Australians every month.
In 2026, the slate has never been stronger. Have You Been Paying Attention? returns for Season 14 with Tom, Ed and Sam ready to drag the week’s news through its funniest possible filter. Taskmaster Australia is back for Season 5, with Tom Gleeson presiding over a fresh lineup of comedic chaos. And The Cheap Seats and Gogglebox continue to deliver the kind of warm, unguarded laughter that keeps audiences coming back week after week.
For brands, that kind of environment is rare. This is where laughter lives.
Have You Been Paying Attention? Returns Monday, 4 May at 8.40pm
Taskmaster Australia: Season 5, The Cheap Seats and Gogglebox Australia all returning soon to 10.
To explore partnership opportunities, contact your Paramount sales representative or advertise@networkten.com.au.
