Built On Proven Results Across 10 Streaming Since 2021, Premium Advertising Experiences Help Brands Stand Out, While Streaming Fixed Units Put Sponsors First In Line.
Paramount Australia, a Skydance Company, is expanding its advertising innovation to Paramount+, giving brands new ways to reach audiences across its biggest global and local hits.
Sponsorship and integration within specific titles are now available, alongside premium advertising solutions across Pause, High Impact and Interactive formats.
Streaming Fixed Units arrive alongside them in early 2027, pairing the precision of single-program sponsorship with high-impact, culturally visible moments that help brands cut through at scale.
The strategy is anchored in the evolving behaviour of connected television (CTV) viewers, giving marketers an innovative way to tap into engaged audiences while anchoring premium brand placements in the biggest moments across Paramount+ and10 Streaming.
Grant Madigan, VP Sales, Paramount Australia, said: “Paramount+ now offers advertisers a full range of ways to be part of highly engaging global and local shows.
“Our team has been building market-leading advertising solutions for 10 Streaming since 2021, and that expertise now extends to Paramount+, so brands can be part of the moments audiences care about most.”
