Powered by Transmit’s MomentAI™, Game Day Highlighter Debuts Across Paramount+ And Network 10’s Coverage Of The FIFA Women’s World Cup Brazil 2027™.
Goals, shots, finishes and highlights are about to find the back of the net for advertisers. Paramount Australia, a Skydance Company, has announced a new partnership with Transmit, introducing Game Day Highlighter, a CTV-first premium advertising experience across Paramount+ and 10 Streaming that places brands inside the biggest moments in sport.
Powered by Transmit’s MomentAI™ capability, Game Day Highlighter will launch in Paramount+ and 10’s coverage of the FIFA Women’s World Cup Brazil 2027™ aligning advertisers directly with high-value moments, turning peak attention into memorable brand association.
Game Day Highlighter was developed in partnership between Paramount and Transmit, and is already proven at scale, powering premium advertising experiences across Paramount’s global sports portfolio. This expansion into Australia will bring the same capability and results behind it, to local advertisers for the first time.
Grant Madigan, VP Sales Paramount Australia, said: “The biggest moments in sport are where attention peaks, and that is where advertisers want to be. Game Day Highlighter captures those moments and gives brands an effective way to align with them, backed by technology that is proven globally and now available in Australia.”
RJ Bueso, SVP Publisher Partnerships & Success, Transmit, said: “Attention in live sport is incredibly valuable. Transmit’s MomentAI exists to capture attention and give brands an opportunity to show up exactly when it matters.
“Paramount has been a key partner in proving this at scale globally, and we’re excited to bring Game Day Highlighter to Australian advertisers for the first time.”
