Market Update – November

Market Update – November

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November has seen excellent results for Paramount with strong seasons for The Masked Singer, The Amazing Race: Celebrity , Have You Been Paying Attention?, The Cheap Seats and Gogglebox. Plus, we’ve seen our biggest audiences ever for Matildas matches with the Asian Olympic qualifiers, and of course, the race that stops a nation, The Lexus Melbourne Cup.

This superb performance was off the back of our incredible Upfront Roadshow with sessions in Sydney, Melbourne, Brisbane, Adelaide and Perth. These intimate briefings allowed a two-way conversation with our valued clients and partners around the country, helping us answer your questions and strengthen our positive business relationships. And now our passionate sales team is building on this success, heading into agencies and enjoying the chance to present our outstanding Upfront showcase.

Our content strategy, data-led ad experiences, trading capability and unique position across free-to-air, BVOD, SVOD and AVOD through 50+ FAST channels, makes us market leaders in Australia.

Our wave of premium content in 2024 features popular tentpole programming, a re-energised early evening line up, and refreshed iconic formats ripe for a new generation of fans.

#ICYMI, you can read all about how our content is hitting it out of the park in 2024.

Our consistent tentpole formats and new shows offer more ways to reinforce, integrate and deploy creative production that taps into the passion of our fans and turns them into your customers. And we have a vast array of data-led and results-driven advertising opportunities to suit every brand.

We’re enhancing the dynamic video capabilities of our BrandBOOST ad product suite delivering personalisation at scale, introducing measurement solutions to prove performance, and launching a ground-breaking pilot of Shoppable TV in Australian Survivor.

There’s also the exciting announcement of premium and advertising tiers for Paramount+ that will open up pathways to engaged viewers like never before.

By continuing to scale our new streaming services at pace and maintaining our proven offerings, we’re the media company with the greatest growth potential in 2024.

We’re unrivalled in this market with a mountain of entertainment, and a mountain of advertising opportunities.

We know 2024 will be a great year for Paramount, our audiences, and for you, our valued clients and partners.

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