Aussie families are loving season 10 of I’m A Celebrity… Get Me Out Of Here! where we’re pushing celebs to their limits with hideous and hilarious challenges that are racking up roaringly good results.
New host, Robert Irwin’s newfound TV fame has already reached epic heights, with Aussies voting him the most popular broadcast personality in the 2024 Talent Index Top Talent Report, and that’s before the show went to air!
The on-screen chemistry and coordinated chaos of Robert Irwin and Julia Morris, is winning the hearts and minds of our viewers, with a bevy of top brands leveraging the pair’s star power with impactful integrations embedded in this family-friendly show.
This series has had frenzied market interest that will see a plethora of innovative, creative and ground-breaking integrations with key partners such as ahm Health Insurance, Bedshed, Mahindra, McDonalds, Nature’s Own, Surf, and more, swinging through the jungle this season.
We’re only a short way into the season but families are already booking in couch time and catch ups to watch the camp antics each night.
- 3.9 million Australians reached during launch week.
- 2.26 million Australians reached on launch night.
- #1 in its timeslot in under 50s for its launch night.
- Biggest BVOD audiences ever, 200,000 up 82% on 2023, series to-date.
- 947,000 average VOZ total national viewers, series to-date – up 13% compared with 2023.
And it’s a social media sensation too.
- Reached over 2 million users, with over 35,200 interactions on launch day.
- 1.4 million reached in this top post: Celebs Revealed Poster.
- 363,200 profile visits on launch day.
- Reached over 1.8 million users and 153,000 interactions.
- Top post was Skye Wheatley’s Snake Encounter with 482,000 unique impressions, 853,000 plays and a cumulative watch time of 56 days.
- Over 247,000 profile visits on launch day.
- +4,000 follower growth since launch.
Tiktok
- 873,000 video views for launch.
- Top post was Julia’s Opener with 402,000 views and a total play time of 2,400 hours.
It’s not too late for your brand to swing into the jungle and take advantage of these roaring results.
Talk to your Paramount Australia sales rep today.
Source: VOZ 5.0 National, TV Map VOZ Analyser, Cumulative Reach, Total TV, Series-to-date 2024, BVOD Total: VOD + Live stream, Timeslot rankings based on metro audience.