Network 10 Plates Up A Full-Course Marketing Campaign For MasterChef Australia.
Tuesday 5 May 2026
Network 10 launched MasterChef Australia Season 18 with a bold multi-platform campaign, tapping into the show’s highly engaged, multi-screen audience to deliver broadcast reach, data precision, and cultural creativity at every touchpoint. Andreana Walton, National Marketing Director – Broadcast & Digital, Paramount Australia, said: “What makes this campaign special is the multiplier effect. Tactical partnerships, […]