Our Brands

Channel 10

10 is the leader in premium escapist content, for the young and young at heart, that entertains and engages. It’s content that gets people talking across all platforms. 10 is the under 50s channel, home to some of Australia’s most loved shows including Have You Been Paying Attention?, The Bachelor Australia, MasterChef Australia, Australian Survivor and The Project.

10 Bold

With straight up premium entertainment, 10 Bold skews towards the over 40s. It’s a mix of scripted and factual entertainment, as well as local and international sports. 10 Bold’s line-up includes observational docos such as Bondi Rescue and David Attenborough and established procedural crime dramas such as Law & Order: SVU and NCIS.

10 Peach

Life’s peachy! Young, bold and quirky shows live on 10 Peach. Entertaining the younger 16 to 39 audience, 10 Peach showcases a mix of Australian and international content. It’s home to iconic international sitcoms like Friends, Seinfeld, Frasier and The Big Bang Theory.

10 Shake

From toddlers to teenagers, millennials to mamas, dreamers to dads, 10 Shake includes a mix of shows for people aged 0-40.

The breakdown is simple: daytime (6am to 6pm) is for the kids and prime time (from 6pm) is for the big kids, or um adults, those who like their television shaken not stirred. Australians will have access to a shakin’ slate of the most popular kids’ programs including Dora The Explorer, Paw Patrol, Blues Clues & You and SpongeBob SquarePants. 10 Shake will also have some of the most talked about, most tweeted about and most meme-able shows in the world – South Park, Daily Show With Trevor Noah, Catfish: The TV Show, The Late Late Show With James Corden – that will leave anyone totally shook!


MTV is one of the most recognized and loved brands in the world. And in Australia, MTV is across more platforms and has more social connections than any other youth publisher.

MTV’s audience is driving the shift in music and content consumption, so we’ve made it our mission is to give originality a bigger stage, to embrace the bold, the fun, and the real, and give this generation true originals in truly original ways.

MTV knows what resonates with its audience and continues to build upon the success of global reality franchises such as Geordie Shore, Just Tattoo of Us, Ridiculousness, Ex on the Beach, and more. And MTV creates music moments that matter; from stellar award shows to emerging music platforms. Ones that make a difference for artists. Ones that our audiences can’t afford to miss.

Several bold, fun and real Australians got bigger and – in some cases – global stages with Teen Mom Australia, The Veronicas: Blood is for Life, MTV TRL, and the critically-acclaimed MTV Unplugged Melbourne.

Nick and Nick Jr.

Nickelodeon has always been, and will always be, for and about kids. Our mission is to make the world a more playful place and we do this by putting kids first in everything we do.

Nick Jr. is the #1 subscription channel amongst children 0-4 for five years running^ and has firmly established itself as a safe and trusted destination for parents of pre-schoolers. In fact, Nick Jr. has the highest approval for safety among its competitors.

Nick Jr. puts little kids first, will always make learning fun, and is the smart place to play with like of PAW Patrol and Dora the Explore. Whilst Nick remains focused on delivering great characters, great storylines and relatable content featuring role models kids look up to like Jojo Siwa, Ariana Grande and more.

Nick is the #1 entertainment brand for kids and the #1 subscription TV channel for children 5-12 for three consecutive years^, Nickelodeon stays true to kids by creating animated and live-action series, feature films, digital programming and games, consumer products, apps, live events and themed resorts around the world.

^Source: OzTAM, e.TAM, National STV Panel, Cons+7, 06:00-19:59, rank amongst STV channels.

^Source: OzTAM, e.TAM, National STV Panel, Cons+7, 06:00-19:59, rank amongst STV channels.


Allows us to amplify this premium content, entertaining and connecting with viewers on demand whenever, wherever. Creating a unique audience with cut-through for clients through our multi-touchpoint ecosystem across 10 Play, MTV, Comedy Central, Nickelodeon and Nick Jr., each accompanied by an engaged and growing social network allows us to truly offer every age and stage with an under 50’s attitude. This combined with creative brand integrations, innovative new formats, bespoke native content and our premium data capabilities ensures we deliver the right message, at the right time to your consumers like never before.

10 Play is the ultimate streaming platform for engaged audiences to discover more about the shows they love on 10, 10 Bold and 10 Peach. With more content and more advertising opportunities than ever, 10 Play is a multi-platform solution that continues to deliver growth every year. Network 10’s under 50s audience is consuming content across more platforms than ever, and driving 10 Play’s growth are fan favourites such as The Bachelor Australia, MasterChef Australia, The Bachelorette Australia, Bachelor In Paradise, Australian Survivor and Have You Been Paying Attention?. Engaged fans don’t just come to 10 Play to catch up – they know they can find even more of what they love and go ‘beyond the show’ through exclusive web series, behind-the-scenes extras, recipes, articles, insider info and more.