Case Studies

Check out our latest case studies.

Integrations Ignite Survivor

Paramount ANZ Brand Studio delivered a powerful trifecta of sponsor integrations in the standout season of Australian Survivor: Heroes V Villains, that secured 1.1 million total national viewers for the announcement of the winner and had the nation talking consistently trending #1…

Masterful Integration Brews Success For L’OR

Season 14 of MasterChef Australia saw masterful integrations that seamlessly promoted the irresistible flavours and diverse product range of L’OR Espresso with multiple touch points throughout the series. Product Placement No kitchen is complete without the right appliances and ingredients so the exclusive supply…

BCF’ing Results With 360 Integration

Sponsorships and integrations with a 360-degree approach on 10’s fan-favourite reality shows, packs a punch for brands on every level. Whether it’s in show, in ad breaks, across broadcast or social media platforms, we’ve got powerful levers available to deliver meaningful results…

MasterChef Australia and a2 Milk™

Show: MasterChef Australia (2019) Client: a2 Milk™ We partnered with a2 Milk™ to create an integrated campaign during MasterChef Australia (2019). The a2 Milk™ and MasterChef Australia partnership has delivered best-in-class product integration with a range of stand-out assets including Challenges and…

MasterChef Australia and Bulla

Show: MasterChef Australia (2019) Client: Bulla During the last season of MasterChef Australia (2019), 10 and Bulla partnered to create an integrated campaign that showcased Bulla as the show’s cream of choice. Bulla set us the challenge of driving sales by raising awareness…

I’m A Celebrity Get Me Out Of Here! Australia and Carnival

Show: I’m A Celebrity…Get Me Out Of Here! (2020) Client: Carnival We ran a bespoke TVC, in-show integration, consumer promotion, broadcast & digital sponsorship to raise awareness of Carnival’s new ship, Carnival Splendour and drive consideration and sales. During the 2020 season…

I’m A Celebrity…Get Me Out Of Here! and Bedshed

Show: I’m A Celebrity…Get Me Out Of Here! (2020) Client: Bedshed Luke Clarke, National Marketing Manager at Bedshed: “The results during the period have been very positive. We have seen an uplift in staff engagement in bringing the integration to life in…