Paramount is scaling new heights by entertaining audiences across Network 10 (broadcast), 10 Play (BVOD), Live TV With Pluto TV (FAST) and Paramount+ (SVOD).
Network 10 tentpole programs have seen loyal viewership across their 2024 seasons with incredible reach for shows such as Australian Survivor, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Gogglebox and The Cheap Seats.
10 Play is achieving its best year yet with more entertainment, more content and more viewers than ever. Australian Survivor, I’m A Celebrity… Get Me Out Of Here! and MasterChef Australia as well as Live TV with Pluto TV FAST channels are sending 10 Play to new heights. Every month this year has broken records as 10 Play’s biggest month.
Paramount+ maintains its title as Australia’s fastest growing subscription service and has invested in key Aussie titles such as Top Gear Australia, Last King of The Cross, Fake, and The Inspired Unemployed (Impractical) Jokers.
Rod Prosser, Chief Sales Officer, Paramount Australia and New Zealand, said: “Advertisers and advertising agencies are now understanding exactly what that Paramount’s global proposition brings to this market.”
Lee Sears, President of International Markets Advertising Sales, Paramount, said: “We’ve got a free-to-air broadcaster, we’ve got BVOD, FAST, AVOD, and now with Paramount+, it means we’ve got the full suite.”
10 Play UP 33%
In 2024, 10 Play is having its best year yet. 10 Play has seen a remarkable increase in viewership, soaring by an impressive 33% year-on-year. This surge underscores the platform’s growing appeal and reinforces its position as a leading destination for entertainment enthusiasts.
10 Play Live Streaming UP 58%
10, 10 Play and Pluto TV fans continue to embrace live streaming, wholeheartedly. With a staggering increase of 58% in live streaming, 10 Play viewers can enjoy their favourite shows in real-time, including the exciting addition of Live with Pluto TV FAST channels. This enhanced streaming experience has further solidified 10 Play’s position as a frontrunner in the digital entertainment landscape.
MasterChef Australia BVOD UP 46%
You’ve never seen BVOD audiences like this! One of the crown jewels in 10 Play’s lineup, MasterChef Australia, has achieved unprecedented success in BVOD viewership. With a staggering increase of 46%, the culinary phenomenon has attracted its largest BVOD audiences ever. From culinary masterpieces to nail-biting challenges, MasterChef Australia continues to captivate audiences with its irresistible blend of talent and drama.
A-League Audience Growth
In the realm of sports, A-League has witnessed a 6% surge in audience engagement. Fans of the beautiful game have flocked to Network 10, 10 Play and Paramount+ to catch the action-packed matches.
Deal Or No Deal UP 26%
Another show growing is the iconic game show Deal Or No Deal. The show has lifted 10’s timeslot 26% compared with the same timeslot year-on-year, reaffirming its popularity and family-friendly appeal.
I’m A Celebrity… Get Me Out Of Here! Total Audience UP Year-On-Year!
Not only did I’m A Celebrity… Get Me Out Of Here! reach peak success with integrations this season, its total audience was up year-on-year. The season reached 8.45 million Australians and saw incredible integrations and sponsorship packages from ahm Health Insurance, Bedshed, Mahindra, McDonalds, Nature’s Own, Surf, and more. I’m A Celebrity… Get Me Out Of Here! achieved its biggest BVOD audience ever!
Australian Survivor: Titans V Rebels Biggest BVOD Audience Ever
Across 46 days on the beaches of Samoa, over 8 million Australians watched 12 Titans at the top of their game take on 12 Rebels determined to play by their own rules. Australian Survivor: Titans V Rebels BVOD achieved its biggest BVOD audience ever!
Paramount’s multifaceted entertainment approach, spanning Network 10, 10 Play, Live TV With Pluto TV, and Paramount+, has propelled it to unprecedented heights in 2024. And there’s more to come.
Source: 10 Play: OzTAM National VPM, Total Minutes Viewed, Week 1-17 2024 vs. 2023. MasterChef Australia: Source: OzTAM, Regional TAM, Virtual Australia, 7 Day Total Audience 2024 vs. 2023. Deal Or No Deal: Source: OzTAM, 5 City Metro, 6-6.30pm M-F, Consolidated 7. A-League: Source: OzTAM, Regional TAM, OzTAM National VPM, 7 Day Total Audience 2024 vs. 2023