Network 10’s coverage of the Formula 1® Rolex Australian Grand Prix 2024 has garnered a record number of contributing commercial partners and major package sponsors for 2024.
Headlining those partners are 7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane and Universal Pictures, with major packages from Toyota, Visit Vic, Paramount+ and more.
Nick Bower, General Manager – Ad Sales, Paramount Australia and New Zealand (ANZ), said: “The commercial demand to be part of Network 10’s Formula 1® Rolex Australian Grand Prix coverage has never been stronger, with integration being the most sought-after opportunity.
“Advertisers have realised the potential to tap into the strong and diverse audience that Network 10 and 10 Play’s coverage of the Formula 1® Rolex Australian Grand Prix offers, as well as the creative and innovative commercial opportunities that come with it.
“We’re excited to deliver advertising excellence and market-leading brand integrations that drive results for our partners.”
Adam Cush, Director of Sport Production, Paramount ANZ said: “We’re on track to deliver another exemplary live and free broadcast of the Formula 1® Rolex Australian Grand Prix, giving audiences all the heart-pumping action and atmosphere of this iconic sporting event.
“We’re very excited to welcome Formula 1 fan favourite, Guenther Steiner to 10’s stellar coverage team, led by Tara Rushton and Scott MacKinnon, Formula 1 World Champion Damon Hill, Formula 1 expert Tom Clarkson, motorsport commentator Richard Craill, and Formula 1 reporters Rosanna Tennant and Sam Power.
“We also take a whole-of-network approach with live crosses, interviews and coverage across our programming including 10 News First and The Project bringing all the colour and entertainment of Albert Park and Formula 1 to our viewers.”
Coverage of the Formula 1® Rolex Australian Grand Prix 2024 gets underway on Friday, 22 March and continues live and free all weekend on Network 10.
Formula 1® Rolex Australian Grand Prix 2024.
Live And Free On 10 And 10 Play.
Friday, 22 March:
11.00am – 12.00pm AEDT Albert Park All Access Live and Free on 10 and 10 Play
12.00pm – 5.00pm AEDT Live and Free on 10 and 10 Play. Formula 1 Practice.
5.00pm – 5.30pm AEDT Live and Free on 10 Bold and 10 Play.
Saturday, 23 March:
10.00am – 5.30pm AEDT. Live and Free on 10 and 10 Play. Formula 1 Qualifying.
Sunday, 24 March:
8.30am – 5.00pm AEDT. Live and Free on 10 and 10 Play. Formula 1 Race.
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