Six nights a week. All through the biggest retail period of the year.
The biggest retail period of the year is coming, and Big Brother is right there for it.
Live, unscripted and on six nights a week, plus 24/7 streaming on 10, Big Brother gives brands a level of frequency few other properties can match, at a time when its audience is ready to spend.
The audience is primed to spend, too. 73% of Big Brother viewers shop for special offers and bargains, while 66% hold out on buying until something is on sale. Christmas spending is strong, too, with 69% spending over $200 on Christmas presents.
These shopping habits line up with the retail calendar – and they’re watching a show that’s on air right through it.
And it’s proven. Big Brother’s 2025 return delivered a national total audience of 838,000, a series reach of 6.7 million, and ranked #1 in its timeslot for 25–54s and 16–39s.
From the ad break to inside the house, Big Brother gives brands a full suite of premium advertising solutions, built to match your budget and your brief.
Content. Frequency. Timing. Big Brother has all three covered. The only thing missing is your brand.
To explore partnership opportunities, contact your Paramount sales representative or advertise@networkten.com.au.
Source: Nielsen Consumer & Media Views, 2025 S10 Fused 12 Monthly Survey, Fused programs: Big Brother, Base: All Population (P14+).
