Sprinkle success on your brand with MasterChef

Sprinkle success on your brand with MasterChef

Sponsoring MasterChef is effective.

39% higher total ad recall than the category average.

Brand integration in MasterChef works.

Purchase intent increases by 21% when products are integrated in premium content like MasterChef.

MasterChef improves brand perception. 

More than 50% of viewers feel more positive about a brand as a result of their association with MasterChef.

MasterChef gets people talking. 

MasterChef viewers are 2.7 times more likely to talk about sponsors.

MasterChef moves more products.

FMCG shoppers are 1.3 times more likely to purchase or consume sponsor products.

Nothing matches MasterChef.

Contact your sales rep today!


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