Get Ready To Fall In Love This Summer On 10
Which Bachelor makes your heart skip a beat?
Is it the Survivor heroes you love or the villains you love to hate?
Which celebrity and their charity pulls on your heart strings, and you want to see crowned as King or Queen of the jungle?
No matter who or what you love (or love to hate), our reality TV shows have got something for every lover this summer.
Just ask our dedicated superfans who are passionate, leaned in and engaged. There’s incredible advertising power when you connect with the hearts of our heavy viewers who watch at least two-thirds of the seasons of their much-loved shows. See how many of our viewers get heavy with our shows.
- 87% of The Bachelor Australia viewers.
- 93% of Australian Survivor viewers.
- 89% of I’m A Celebrity… Get Me Out Of Here! Australia viewers.
And our viewers have less duplication than our competitors. There’s a 9% difference in 25-54 audiences on a combination 10 buy compared with our competitors, which minimises waste and maximises impact for advertising spend (1).
Did we mention our audiences love to spend? Our viewers have more disposable cash as they sit in the high band of household incomes (2).
- 66% of Australian Survivor viewers.
- 62% of The Bachelor Australia viewers.
- 56% of I’m A Celebrity… Get Me Out Of Here! Australia viewers.
- I’m A Celebrity… Get Me Out Of Here! Australia is also #1 in its timeslot in top income viewers.
Plus, families love to watch our reality shows together offering unique co-viewing, household audiences for brands to leverage.
- I’m A Celebrity… Get Me Out Of Here! Australia
- #1 in its timeslot in adults co-viewing with children.
- 53% of viewers are co-viewers.
- Australian Survivor
- #1 in its timeslot in adults co-viewing with children.
- 60% of Australian Survivor viewers are co-viewers.
The passion of our fans spills over to social media with our reality shows some of the most talked about in Australia. This gives brands a chance to amplify and connect with audiences beyond the TV screen.
- On Twitter, The Bachelor Australia, Australian Survivor and I’m A Celebrity… Get Me Out Of Here! Australia are in the top five most tweeted about reality shows in the country (3).
- This year on Facebook:
- The Bachelor Australia reached 26.4 million people globally and had 33.6 million video minutes viewed, even in a year that it was rested.
- Australian Survivor reached 52.4 million people globally and had 89.3 million video minutes viewed.
- I’m A Celebrity… Get Me Out Of Here! Australia reached 16.7 million people globally and had 22.4 million video minutes viewed (4).
- And on TikTok (5):
- Australian Survivor had 58.7K new followers, 1.62M engagements and 28.7M video views, globally, within that time period.
- I’m A Celebrity… Get Me Out Of Here! Australia had 12.6M TikTok video views, 1.26M engagements and 28K new followers.
There’s so much to love about our fresh approach for 2023. Fan-favourite shows with unique and powerful integration opportunities as well as market-leading, innovative ad products to suit every brand.
Get ready to be wooed and talk to your sales consultant today.
Source: Nielsen Consumer and Media View, Metro Survey 5 2022, Watched on TV in past 12 months
- Household Income Bands 1-2, Source: OzTAM, 5CM, August 2022
- Duplication based on 5 consecutive minutes, at least 1, 6pm to 10.30pm, primary channels, consolidated 7, Nine/10, Seven/10, Seven/Nine, Consolidated 7. Nielsen Consumer and Media View, Metro Survey 5 2022, Watched on TV in past 12 months.
- When it Comes to Reality TV, Aussies Watch, Tweet, & Repeat
- Facebook data from 1 January to 30 November 2022.
- TikTok data for 1 January to 29 November 2022