Paramount’s Exclusive Sports Fans
Our sports locker is chockers with unique global sports with devoted fans who love to see their sport on the local stage. Paramount ANZ broadcast and streaming coverage of sports reached 11.9 million Australians in 12 months, that’s 46% of the population.
Our sport audiences have more passion, more attention and more engagement than regular fans, offering unique advertising opportunities to strategically target key demographics.
Our fans know what they want. They want the growl of the engine as it hits the final straight, the thunder of galloping hooves on race day, the thrill of the slam-dunk, the roar of the crowd when the striker finds the net. They are an exclusive and elusive sport audience, who don’t follow the pack.
Our fans don’t watch every sport, they watch this sport:
- 33% of Melbourne Cup viewers don’t watch any other major sport.
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- 57% don’t regularly watch the AFL
- 70% don’t regularly watch NRL
- 60% don’t regularly watch Cricket
And this sport:
- 32% of Football viewers don’t watch any other major sport.
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- 59% of Football viewers don’t regularly watch the AFL
- 65% don’t regularly watch NRL
- 59% don’t regularly watch Cricket
And this sport:
- 32% of F1 viewers don’t watch any other major sport.
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- 56% of F1 viewers don’t regularly watch the AFL
- 69% don’t regularly watch NRL
- 58% don’t regularly watch Cricket
And these discerning fans are growing.
Our outstanding and accessible coverage combined with meaningful partnerships with the codes we broadcast, builds grass roots participation and the fans of tomorrow.
Let’s talk. Contact your Paramount Sales rep today.