Formula 1® Rolex Australian Grand Prix 2024 Race Reaches 1.6 Million, #1 Sport Of The Day, Highest Shares Since 2008, Biggest Live Stream Ever.
- Formula 1® Rolex Australian Grand Prix 2024: Reached 3.2 million Australians across the weekend.
- Formula 1® Rolex Australian Grand Prix 2024: BVOD reach up 30% compared to 2023’s race weekend.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: #1 sport of the day, dominating all key advertising demographics.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: Reached 1.55 million Australians.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: National total audience up 3% compared to 2023.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: Highest commercial shares since 2008 – 56.6% in total people, 64.9% in 25 to 54s and 63.6% in 16 to 39s.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: Biggest ever live stream audience – up 51% on 2023.
A record crowd of more than 132,000 fans assembled at Albert Park Grand Prix Circuit in Melbourne on Sunday for the fastest race in the country – the Formula 1® Rolex Australian Grand Prix. A record 452,000 fans packed into the circuit over four days – over 7,000 more than attended the 2023 event.
1.55 million viewers watched Carlos Sainz Jr win a thrilling race in a one-two finish for Ferrari, live and free on 10 and 10 Play.
The Formula 1® Rolex Australian Grand Prix – Race finished P1 as the #1 sport of the day and #1 in its timeslot. The race claimed its highest shares since 2008 in total people with a commercial share of 56.6%, as well as the key advertising demographics of under 50s (65.2%), 25 to 54s (64.9%) and 16 to 39s (63.6%).
In Melbourne, the race commanded 82.7% of viewers in under 50s, 87.6% in 25 to 54s and 80.4% in 16 to 39s.
From Friday to Sunday, Network 10’s coverage of the Formula 1® Rolex Australian Grand Prix on 10, 10 Bold and 10 Play reached 3.2 million national viewers, with BVOD reach up 30% compared with 2023.
Nick Bower, General Manager – Ad Sales, Paramount ANZ said: “The weekend was an outstanding success with the support of sponsors, the Formula 1® Management, the Australian Grand Prix Corporation and of course, the fans.
“This year, there was strong commercial demand to be part of Network 10 and 10 Play’s coverage of the Formula 1® Rolex Australian Grand Prix 2024. Advertisers realise the opportunity that Network 10’s unique coverage of the Formula 1® Rolex Australian Grand Prix offers in reaching strong and diverse audiences, as well as the creative and innovative commercial opportunities that come with it.
“Thanks to our sponsors 7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane and Universal Pictures, with major packages from Toyota, Visit Vic, Paramount+ and more.”
Adam Cush, Director of Sport Production, Paramount ANZ, said: “The Formula 1® Rolex Australian Grand Prix was in peak performance this weekend and demonstrated its dominance as one of the premier sporting events in Australia.
“Once again, Network 10 delivered an incredible broadcast with our exceptional commentary team and whole-of-network approach. Our expert on-air team was joined this year by F1 fan-favourite Guenther Steiner, giving unrivalled insight and live and free access to the world of F1 for all Australians.”
Guenther Steiner said: “The Australian Grand Prix in Melbourne has always been a great event and this weekend was no exception. I really enjoyed being part of the Network 10 line-up, it’s still quite a new experience for me but it was great to work with the crew.
“To see a Ferrari 1-2 with Carlos Sainz Jr leading home teammate Charles Leclerc was something quite special and a great spectacle for the Melbourne crowd to witness.”
Expert Formula 1® reporter Rosanna Tennant said: “What a weekend! The atmosphere around Albert Park Circuit was electric, with so many fans now flocking to Melbourne to see their favourite drivers in action.
“There were so many stories to tell over the course of the weekend, which gave us plenty to talk about on Channel 10! As always, I loved being part of the 10 team.”
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