Market update – December

Market update – December

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It’s been a strong 2023 with some stand-out show successes and continuing momentum for our multi-platform strategy.

We’ve been meeting with clients, partners and agencies off the back of our incredible Upfront Roadshow and have been overwhelmed by the sentiment and engagement.

Our compelling advantage across free-to-air, BVOD, SVOD, and AVOD with FAST, is receiving positive feedback and strong market interest.

And our end of year ratings wrap up has solidified our position once again, as the youngest commercial network in Australia with all the entertainment and LOLs for the key advertising demos.

We have the most-watched entertainment shows in younger audiences and four of the top five Australian comedies on TV.

So, we know young audiences and families are turning to 10 to escape the everyday and be entertained or have a laugh.

10 Play is Australia’s fastest growing BVOD platform, with viewing up 26% to its biggest year ever.

And 10 Play also added 1 million new members, up to a record high of 7.3 million.

Other successes include our free-to-air multi-channel Nickelodeon that has really hit the spot for children and families making it TV’s fastest growing commercial channel and the #1 commercial multi-channel for kids in daytime.

Plus, we’ve got the #1 and #2 8.30pm shows on TV with Have You Been Paying Attention? and Gogglebox delivering the laughs on 10 and 10 Play.

We’re also very proud of Thank God You’re Here, TV’s biggest comedy launch since 2019 and can’t wait to see it again in 2024.

But Summer is just getting started with The Bachelors giving our digital viewers more to love, A-Leagues action continues, NBL basketball has hoops to offer, plus we’re definitely ready for Gladiators to give families some epic co-viewing in January.

Q1 will also see Australian Survivor: Titans v Rebels land back on the beaches of Samoa and comedians will be taken to task on Taskmaster.

And on the horizon, we’ve got the Formula 1® Rolex Australian Grand Prix and I’m A Celebrity …Get Me Out Of Here! with Robert Irwin joining Julia Morris in South Africa.

Finally, a very big thanks to my incredible team. They consistently go above and beyond and I’m so proud of our achievements this year. I want to take this opportunity to thank each and every one of our valued clients, agencies and brands. Thank you so much for your collaborations this year and I’m really looking forward to fantastic 2024. And just like me, I know you’ll be very excited by our content slate, unrivalled depth of platforms, innovative ad products, integrations and more.

Wishing everyone a wonderful festive season full of friends, family, laughter and love.


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