Aussie families are the biggest fans of entertainment with 10 and 10 Play delivering some of the most-loved TV shows in the country.
Whether you like to strike a deal, pat a pooch, or revel in celebrity mayhem, 10’s family favourite shows are appointment viewing bringing everyone together to view brand-safe premium content with all the feels.
Deal or No Deal delivers excitement, The Dog House pulls the heart strings and I’m A Celebrity … Get Me Out Of Here! has us in stitches. Each show has our family audiences primed, leaning into our content and in turn, ready to positively engage with brand messages.
I’m A Celebrity…Get Me Out of Here!
We can hear the jungle drums beating and are so ready for Robert Irwin’s debut as the new co-host of I’m A Celebrity… Get Me Out of Here! on March 24, alongside the inimitable Julia Morris.
We daresay Robert’s 11 million+ social media followers are pretty keen too!
I’m A Celebrity… Get Me Out of Here! is peak family viewing with challenges that make us laugh, cry and dry wretch as celebrities are pushed to their limit with terrifying heights, horrifying underground lairs, gut-churning foods or straight up silly tasks and antics that they will regret¬–all for our entertainment.
In 2023, I’m A Celebrity…Get Me Out Of Here! achieved:
- #1 in its timeslot in 25 to 54s
- an average 807,000 total national audience including BVOD
- a reach of 8.72 million people nationally across the series
- the biggest BVOD audiences ever!
It also had a 33% commercial share among adults and kids co-watching together showing the whole family gets into I’m A Celebrity… Get Me Out Of Here!
Deal or No Deal
There was no hiding our excitement for the launch of Deal or No Deal on January 29 with the irrepressible Gold Logie winner, Grant Denyer.
This exhilarating hit game show offers a family-friendly option at 6pm as a light alternative from this timeslot’s traditionally heavy news cycle.
Deal or No Deal has made a triumphant return to our screens with the ultimate contest of nerve, luck and pure gut instinct where contestants must beat The Banker to win a huge cash prize.
Since launch Deal or No Deal has:
- reached 1.58 million Aussies in its launch week
- lifted 10’s timeslot 48% week-on-week
- lifted 10’s timeslot 54% year-on-year.
Families will continue to flock to this global mega-format that has accrued a worldwide following.
The Dog House
The fourth season of The Dog House premiered on February 1, showing the emotional stories of diverse Australians as they try to find their furry family members.
There’s not a dry eye in the house with this heartwarming, feel-good show where each episode has rescue dogs finding their furever homes.
The Dog House is also an advertiser’s best friend. Last year, The Dog House:
- reached 6.28 million people nationally across the series
- averaged 500,000 national total audience including BVOD
- had audiences 18% more likely to be a grocery buyer
- had audiences 15% more likely to like to try new brands.
Now those stats are worth sitting and staying for so brands can unlock the pooch to purchase power of this show and effectively promote their products and services.
Purchasing Power Of Aussie Families
There’s a mountain of advertising opportunities for brands across our family-friendly shows.
Talk to your Paramount Australia sales representative today to see how you can unlock the purchasing power of Aussie family entertainment on 10 and 10 Play.
Source: Deal or No Deal:TV Map/Virtual Australia (VOZ) v5.0, 29/01/24-01/02/24, Based on when watched, Timeslot lift based on OzTAM 5 City Metro, launch-to-date, 18:00-18:29 Mon-Thu, Overnight. OzTAM, Regional TAM, OzTAM National VPM, 7 Day TV + 7 Day BVOD + Live Stream. National reach is Virtual Australia, When Watched.