What is your role and what does it entail?
My role is Head of Regional Sales, Brisbane. I lead a cracking group of individuals passionately determined to be the best sales people in the market. As a team, we’re constantly looking at how we can maximise revenue, specifically for clients active or wanting to be active in Regional Australia on 10 Regional stations. So, each day we’re having conversations around the opportunity that exists for brands in Regional Australia. We collaborate closely with the Paramount Metro and Digital teams to ensure we’re putting innovative and integrated solutions in front of our clients. Now that we’re delivered together under the one Paramount banner, this has become even easier to do so.
What do you love about your role and what are the biggest challenges?
There is so much I enjoy, but my top three:
- 1. I’m a people person, so getting to build and forge strong relationships not just internally, but with our agency friends and clients is something I get a real kick out of.
- 2. I never get bored of seeing the power of advertising and the success brands can have when they interact with a program that is bang on for their audience
- 3. I love showcasing the outstanding opportunity that exists in Regional Australia to our clients and watching the sea and tree change continue to surge.
The biggest challenge we are facing is the reliance that brands are placing on digital platforms.
How have you adjusted to life up the Paramount Mountain? We hear snakes are regular visitors to the building but that is balanced out by Denise’s famous scones.
We really are living the Paramount mountain goat dream up here! I (and the rest of the crew) have settled in beautifully. Thanks greatly to the whole TVQ team. OK, so no snakes…yet! I’m told they will appear at some stage along with the other mountain friends. Denise on the other hand, has appeared and I’m thankful for that. I haven’t tried the scones ( I do love a scone!), but her roast beef rolls with gravy are scrumptious (you need to get in quickly though)! The saucy rolls on a chilly morning also go down a treat! Life up here is great!
Who is the Helen Elliott outside of SCA? What do you love to do on weekends?
Life outside of work is busy for team Elliott. My husband and I have three children between the ages of 10 and 14, who are very active and clearly living their best lives! You’ll either find me at one of two soccer games over the weekend, or maybe I’ll have my Windsor Royals baseball cap on, watching my youngest hit it out at baseball. If it’s neither of those, I’ll be at the hockey field, managing my daughter’s hockey team or shuttling the boys up and down the mountain bike trails. I’m just waiting for local government to carve us out a track from the office to our home at the bottom of the mountain. On top of all of this, I love a good get-together with friends and family and hanging out at the beach. The ocean is one of my happy places.
We heard you are the cousin of The Water Cooler’s Editor, Emma Turner. What can you tell us about her that no one else would know?
Well, there is so much I could share here. Did you know that Emma missed the instructions on learning to ride a bike when she was six, so instead hired someone to teach her how to do it in her twenties? (Editors note: I did not hire someone, I asked a friend!). She’s also a great baker. If you ever need her help with anything, be sure to bake her a banoffee pie and you’ll have her wrapped around your little fingers. Or did you know she is the daughter of Papua New Guinean high society? Her mother and mine (ahem) were crowned Miss Goroka and Miss Papua New Guinea in 1967 and 1968.
What are your Top 3 favourite Instagram accounts you follow?
Ok, my Insta feed is a mixed bag, which I should clean out after liking so many pages over the Christmas/New Year break in order to get those measly discounts that I never actually used in the end!
- @Humanlibraryorganisation – super cool initiative in the US. They have created a neutral space where readers borrow human books to expand their understanding of diversity; where they can sit together and unjudge each other. The books are the people, telling their story about their own experiences.
- @Aussiesdoingthings – I love anything that gives me the full LOLs and if you have not experienced the different ways dogs go downstairs before, you need to.
- @Everchanginghorizon – seriously spectacular and breathtaking imagery of this exquisite world we live in. Inspires me with every post.
