10 Delivers Biggest Ever Streaming Year And Standout Total Audience Results.
- 10 Streaming is delivering its biggest year ever, up 34% year-on-year.
- 6 of the top 15 regular entertainment shows in 25 to 54s.
- Biggest seasons since 2022: MasterChef Australia, Have You Been Paying Attention?, and The Cheap Seats.
- Record streaming audiences: MasterChef Australia, Have You Been Paying Attention?, The Cheap Seats, Gogglebox, I’m A Celebrity… Get Me Out Of Here!, Taskmaster, and Formula 1® Qatar Airways Australian Grand Prix 2026.
- Year-on-year total audience growth: MasterChef Australia, Have You Been Paying Attention?, The Cheap Seats, I’m A Celebrity… Get Me Out Of Here!, Taskmaster, and 10’s Late News.
- AFC Women’s Asian Cup 2026™ up 131% on the 2025 CommBank Matildas matches average.
- FIFA Series 2026™ Australia up 11% vs the 2025 Socceroos match average.
- Isuzu UTE A-League Men and Ninja A-League Women reached 4.4 million national total viewers.
The first half of 2026 was a record-breaker for 10, delivering its biggest ever streaming audience, up 34% year-on-year, alongside some of the strongest total audiences in years.
Australians are tuning into 10 for the laughs, the entertainment, the big sporting moments, and the news that matters, and total audience growth across comedy, entertainment, and sport shows they’ve been paying attention.
Tamara Simoneau, VP Content, Paramount Australia, said: “Aussies are hungry for content that makes them feel something and we aim to deliver – with the warmth and joy of MasterChef Australia, the edge-of-your-seat tension of Australian Survivor: Redemption, or the belly laughs courtesy of our hit comedies like Have You Been Paying Attention?, The Cheap Seats and Gogglebox.
“These shows are entwined into the lives and weekly rhythm of fans and that’s a privilege we don’t take lightly. Add in the roar of Formula 1 and the passion we all share for the Matildas and Socceroos, and you see an audience that is showing up, leaning in, and coming back.
“And there’s more to come in the second half of the year with The Traitors launching in August, our brand-new comedy format, Parents’ Evening with Shaun Micallef, and the return of Australia’s original social experiment Big Brother!”
Grant Madigan, VP Sales, Paramount Australia, said: “The breadth of what performed for us in the first half of this year is what makes our commercial proposition so strong.
“From comedy and reality dominating the entertainment conversation – MasterChef Australia, Australian Survivor, Have You Been Paying Attention?, Gogglebox – to the sport that stopped the country – Formula 1® Australian Grand Prix, the A-Leagues, AFC Women’s Asian Cup, CommBank Matildas and CommBank Socceroos – we have given brands consistent, premium environments across the first half of the year. And we delivered that national audience across free-to-air, streaming, subscription and now on new platforms like LG FAST Channels.
“Heading into H2, with highly anticipated shows like The Traitors and Big Brother, and new season of the A-Leagues, our partners have the opportunity to build on real momentum in cultural moments, accessing proven audiences, with one unified sales team.”
TOTAL TV REPORT: H1 2026.
10 Streaming:
- Biggest ever year of streaming.
- Reaching 3.4 million Australians per month, up 34% year-on-year.
- Top shows include MasterChef Australia, Australian Survivor, The Bold and The Beautiful, The Traitors UK/US and Race Across The World.
Network 10:
- 6 of the top 15 regular entertainment shows in 25 to 54s:
- Have You Been Paying Attention?, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Australian Survivor, Taskmaster and The Cheap Seats.
- 5 of the top 15 regular entertainment shows in 16 to 39s:
- Have You Been Paying Attention?, Taskmaster, I’m A Celebrity… Get Me Out Of Here!, Australian Survivor, and MasterChef Australia.
Formula 1® Qatar Airways Australian Grand Prix 2026:
Network 10’s three-day coverage of the Formula 1® Qatar Airways Australian Grand Prix 2026 reached a record-breaking streaming audience and 3.7 million national viewers.
Weekend:
- Reached 3.7 million national total viewers across the weekend.
- Biggest ever streaming audience, up 37% vs. 2025.
Race:
- Reached 1.5 million national total viewers.
- Averaged 957,000 national total audience.
- Second-biggest average national total audience, behind 2025.
- Biggest ever streaming audience.
- 177,000 steaming viewers, up 66% vs. 2025.
- #1 in its timeslot with dominating shares.
- 64.7% commercial share in total people, 66.9% in 25 to 54s and 73.5% in 16 to 39s.
- #1 sport of the day (based on average national total viewers).
AFC Women’s Asian Cup 2026™:
The AFC Women’s Asian Cup 2026™ tournament reached 6.4 million national total viewers. Total national audience up 131% on the 2025 CommBank Matildas matches average.
CommBank Matildas V Japan – Final:
- Reached 3.2 million national total viewers (including pre, match and post).
- Averaged 1.4 million national total audience(match only).
- 10’s biggest event since the 2023 Melbourne Cup.
- 10’s biggest ever football match.
- 234,000 streaming audience.
- 10’s biggest ever overnight streaming audience.
- #1 in its timeslot with a 55.5% commercial share, 65.8% in 25 to 54s and 77.1% in 16 to 39s.
CommBank Matildas V China PR:
- Reached 2.2 million national total viewers (including pre, match and post).
- #1 in its timeslot with a 36.7% commercial share, 43.1% in 25 to 54s and 49.3% in 16 to 39s.
CommBank Matildas V Korea Republic:
- Reached 2 million national total viewers (including pre/match/post).
CommBank Matildas V Phillipines – Opening Night:
- Reached 1.8 million national total viewers (including pre, match and post).
- #1 sport of the day in 16 to 39s and 25 to 54s.
CommBank Matildas V IR Iran:
- Reached 1.7 million national total viewers (including pre, match and post).
FIFA Series 2026™ Australia:
FIFA Series 2026™ Australia reached 1.9 million national total viewers in 2026, and its total national audience was up 11% vs the 2025 Socceroos match average.
Socceroos V Curaçao:
- Reached 1.3 million national total viewers (including pre and post match).
- Biggest Socceroos match since June 2025.
- Up 42% vs. 2025 Socceroos matches.
Socceroos V Cameroon:
- Reached 899,000 national total viewers (including pre and post match).
A-Leagues:
Across the 2025/26 season the Isuzu UTE A-League Men and Ninja A-League Women reached 4.4 million national total viewers.
- Isuzu UTE A-League Men: Streaming audience up 17% vs. 2024/25 season.
- Isuzu UTE A-League Men: Biggest streaming audience ever.
- Isuzu UTE A-League Men: Grand Final reached 851,000 national total viewers and was #2 in its timeslot in 16 to 39s.
- Ninja A-League Women: Reached 853,000 national total viewers.
- Ninja A-League Women: Grand Final was #1 in its commercial multi-channel timeslot in total people, 25 to 54s and 16 to 39s.
MasterChef Australia:
- Reaching 9 million national total viewers.
- Biggest national total audience since 2022.
- Averaging 859,000 national total viewers, up 13% year-on-year.
- Biggest ever streaming audience.
- 220,000 streaming audience, up 63% year-on-year.
- #2 in its timeslot in total people, 25 to 54s and 16 to 39s.
I’m A Celebrity… Get Me Out Of Here!:
- Biggest audience since 2024.
- Reached 7.3 million national total viewers.
- Averaged 836,000 national total viewers, up 11% year-on-year.
- Biggest ever streaming audience.
- 231,000 streaming audience, up 66% year-on-year.
- #2 in its timeslot in total people, 25 to 54s and 16 to 39s.
Australian Survivor: Redemption:
- Reached 7.1 million national total viewers.
- Averaged 609,000 national total viewers.
- 205,000 streaming audience.
- Live stream audience up 6% vs. Brains V Brawn II.
- #2 in its timeslot in 25 to 54s and 16 to 39s.
Gogglebox:
- Reached 6.6 million national total viewers.
- Averaged 646,000 national total viewers.
- Biggest ever H1 streaming audience.
- 110,000 streaming viewers, up 10% year-on-year.
- #2 in its timeslot in 25 to 54s.
Have You Been Paying Attention?:
- Reaching 5.5 million national total viewers.
- Biggest national total audience since 2022.
- Averaging 1,018,000 national total viewers, up 5% year-on-year.
- Biggest ever streaming audience.
- 152,000 streaming viewers, up 37% year-on-year.
- #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
- #1 8.30pm show.
The Cheap Seats:
- Reaching over 5 million national total viewers.
- Biggest national total audience since 2022.
- Averaging 550,000 national total viewers, up 2% year-on-year.
- Biggest ever streaming audience, up 43% year-on-year.
- #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
Taskmaster:
- Reaching 3.8 million national total viewers.
- Biggest national total audience since 2024.
- Averaging 523,000 national total viewers, up 7% year-on-year.
- Biggest ever streaming audience.
- 99,000 streaming audience, up 77% year-on-year.
- #1 in its timeslot in 25 to 54s and 16 to 39s.
10 News:
10 News including 10 News Lunchtime, 10 News (at 5pm), 10 News+ and 10’s Late News, reaches 3.6 million national total viewers per week.
10 News:
- Reaches 2.2 million national total viewers per week.
- Streaming audience up 34% year-on-year.
10’s Late News:
- National total audience up 23% year-on-year.
- Streaming audience up 70% year-on-year.
10 News: Lunchtime:
- National total audience up 1% year-on-year.
- Streaming audience up 27% year-on-year.
Deal Or No Deal:
- Reaching 9.5 million national total viewers across the season.
- Lifting 10’s 6.30pm timeslot audience 36% vs. Half 2, 2025.
Millionaire Hot Seat:
- Reaching 10 million national total viewers across the season.
- Lifting 10’s 7pm timeslot audience 5% vs. Half 2, 2025.
Source: Virtual Australia, OzTAM, Regional TAM, National Total Audience, Consolidated 7. 10 Total TV reach is National, 2am-2am, When Watched, January 1 to June 24 2026. Football reach includes A-League, Matildas, Socceroos, When Watched. Top regular programs is National, Total TV, 7 Day Consolidated, excluding Encores, Repeats, Sport, News/Current Affairs. Streaming growth is minutes viewed including co-viewing, Weeks 1-26 2026 vs. 2025. Matildas and Socceroos growth is vs. 2025 match averages. Grand Final reach includes pre/post match. Gogglebox growth vs. H1 2025. Millionaire Hot Seat timeslot growth compared to Deal Or No Deal 7pm H2 2025. Deal Or No Deal timeslot growth vs. 10 News+ H2 2025. Paramount Australia reach includes 10, 10 Streaming, Paramount+ (Paramount+ de-duplicated, monthly reach, Nielsen Consumer and Media View, National Survey 2 2026.
