If you’re wondering, under 50s are 16 to 39s, 18 to 49s and the chunk of 25 to 54s that really matter.
So what? Well…
- There’s more of them
- The under 50s population grew by 223,000 in 2018, compared to 168,000 population growth in over 50s.
- They have the money
- 67% of people who earn over $100,000 a year are under 50.
- They love new technology
- 35% of under 50s say when new technology comes out they are quick to try it, compared with 13% of over 50s.
- They buy stuff
- 53% of purchase decisions on products are made by under 50s.
- They recommend stuff
- 56% of purchase recommendations are made by under 50s.
- They shop
- 87% of under 50s are grocery shoppers.
