Sydney, 17 February 2020: ViacomCBS Networks International, a division of ViacomCBS Inc. (NASDAQ: VIACA, VIAC) today announced the merger of its Australian sales teams, including Network 10, the ViacomCBS subscription brands MTV, MTV Dance, MTV Music, Nickelodeon, Nick Jr., and their related digital and event properties, effective mid-April.
The merger of the two sales teams will see the existing advertising representation partnership between Foxtel Media and the ViacomCBS subscription channels end.
Network 10, ViacomCBS’ subscription brands and Foxtel Media will work together in the coming months on a transition plan, and business will continue as usual until mid-April.
The merged Sales team will be led by Rod Prosser who becomes chief sales officer, Network 10 and ViacomCBS. ViacomCBS’ senior director ad sales & brand partnerships Australia & New Zealand Vanessa Winley will report to Rod, joining his leadership team.
ViacomCBS’ executive vice president Australia and New Zealand Paul Anderson said: “Today’s announcement is a great step in realising the benefits of merging the ViacomCBS businesses in Australia and New Zealand.
“By aligning the sales strategy across our free-to-air and subscription TV brands, we are in the best possible position to monetise the power of our great assets.”
Rod said: “The ViacomCBS subscription brands including MTV, Nickelodeon and Nick Jr., have incredibly strong, young and loyal audiences. When you combine these brands with the strengths of Network 10’s brands and platforms, the collective offering will engage every age and every stage under 50.
“Together, we have brands, shows and events that share a sense of irreverence, a passion to immerse, inspire and engage through moments that define popular culture.”
The merged sales team will see one team represent some of Australia’s most loved brands such as MasterChef Australia, Australian Survivor, The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, SpongeBob SquarePants, Henry Danger, PAW Patrol, Ridiculousness, Geordie Shore, Teen Mom and The Veronicas: Blood is for Life, plus branded live events.
About ViacomCBS Networks International
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
