10 Captures More Of The Top Entertainment Shows In 25 to 54s And 16 to 39s.
- 10 reached 24.7 million Australians in 2025 (including streaming).
- 10’s biggest year of streaming is up 31% year-on-year.
- 10 has more of the top entertainment shows in 25 to 54s and 16 to 39s.
- 10 is free-to-air TV’s youngest network.
- Nickelodeon is the #1 children’s commercial multi-channel.
- Big Brother: Biggest reality show since 2023 and biggest ever show on 10 streaming.
- Have You Been Paying Attention?: #1 8.30pm show.
- I’m A Celebrity… Get Me Out Of Here!: Biggest live launch since 2022.
- MasterChef Australia: Back To Win: Reached 10.9 million.
- The Amazing Race Australia: Celebrity Edition: Up 7% year-on-year.
- Sam Pang Tonight: 10’s biggest new show launch since 2022.
- 10 News (5pm): Up 7% year-on-year.
- Formula 1® Louis Vuitton® Australian Grand Prix 2025: Biggest race since 2016.
In 2025, 10 remained TV’s youngest network, delivered record-breaking streaming growth, secured more of the top entertainment shows in 25 to 54s and 16 to 39s, and reached 24.7 million Australians.
Tamara Simoneau, VP Content, Paramount Australia, said: “We’ve capped off an incredible year of growth and streaming with our biggest reality show since 2023. Big Brother broke records, clocking up 10’s biggest ever streaming audiences and captivating hard-to-reach younger demos. It is safe to say that Big Brother returned home with a bang!
“10’s much-loved reality franchises saw unprecedented year-on-year total audience growth and record streaming audiences, with I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Australian Survivor, Survivor: Australia V The World, The Amazing Race Australia: Celebrity Edition and Gogglebox all achieving milestone results.
“Our strong comedies – Have You Been Paying Attention?, The Cheap Seats, Sam Pang Tonight and Taskmaster Australia – continued to outperform their competition, delivering the laughs week after week.
“Records were broken across some of 2025’s biggest sporting events. The 2025 Formula 1® Louis Vuitton Australian Grand Prix drew its largest television audience since 2016, while the CommBank Matildas, CommBank Socceroos, Isuzu UTE A-League Men and Ninja A-League Women achieved their biggest streaming audiences ever.”
Rod Prosser, Chief Sales Officer, Paramount Australia, said: “2025 has been a standout year for 10’s slate, delivering exceptional performance with younger, commercially valuable audiences that advertisers are actively seeking, in a premium and safe environment.
“Our market-leading brand integrations are seamlessly woven into our programming, creating authentic connections between brands and engaged audiences, from luxury comforts in the I’m A Celebrity… Get Me Out Of Here! camp and a stocked pantry in the MasterChef Australia kitchen, to bite-sized snacks in the Big Brother diary room and Isuzu UTEs driving the A-Leagues.
“What’s particularly exciting is how we’re evolving the commercial opportunities within this success. We’re pioneering new connected TV advertising products that leverage our streaming growth to deliver innovative and interactive ad experiences. These advanced ad formats, combined with our enhanced measurement capabilities, allow brands to engage audiences with precision and prove ROI like never before.
“The combination of compelling content, younger audience strength, sophisticated in-show integrations, and cutting-edge CTV ad solutions creates a powerful proposition. We’re not just delivering reach – we’re delivering the right audiences with commercial innovation that drives real results for our partners.”
Tamara continued: “2026 is the year of new eras, reinvigorated favourites and returning comfort shows, and we are so excited for Australia to come along for the ride.
“In January, we will be dropping another brilliant cast of celebrities into the South African jungle with our I’m A Celebrity… Get Me Out Of Here! hosts, Robert Irwin and Julia Morris. We’re excited to welcome Rebecca Gibney to the 10 family when our refreshed version of Millionaire Hot Seat hits screens in February.
“All eyes will be on 10 in March for some of the biggest sporting events of the year, including the CommBank Matildas kicking off the AFC Women’s Asian Cup Australia 2026™ and hometown hero Oscar Piastri’s fight for the win at the Formula 1® Louis Vuitton Australian Grand Prix 2026.
“A new era of Australian Survivor will be hosted by David Genat, where players are hellbent on redemption. Later in the year, Gretel Killeen will triumphantly return to 10 to host the local version of the international smash hit, The Traitors. A new crop of MasterChef Australia hopefuls will hit the kitchen as we search for the next superstar of food. And that’s just H1!”
2025 Highlights.
10:
- Reached 24.7 million Australians in 2025 (including streaming).
- Biggest year of streaming, up 31% year-on-year.
- Record year of streaming reach, 2.7 million viewers per month.
- More of the top entertainment shows in 25 to 54s and 16 to 39s: Big Brother, Survivor: Australia V The World, Have You Been Paying Attention? and Australian Survivor.
- Free-to-air TV’s youngest network, with an average viewer age up to 7 years younger than its competitors.
- Nickelodeon is the #1 children’s commercial multi-channel and fastest-growing commercial channel – up 9% year-on-year.
Have You Been Paying Attention?:
- TV’s biggest 8.30pm show.
- Reached 9.3 million total national viewers.
- Averaged 972,000 total national viewers, up 1% year-on-year.
- #1 in its timeslot.
- Biggest streaming audience ever.
- 111,000 streaming viewers, up 2% year-on-year.
Big Brother:
- 10’s biggest reality show since 2023.
- Biggest ever show on 10 streaming.
- Reaching 5.5 million total viewers.
- Averaging 881,000 total national viewers. Up 125% vs. 2023 average.
- #1 in its timeslot in 25 to 54s and 16 to 39s
- 449 million streaming minutes viewed.
- Streaming up 207% vs. 2023.
- Big Brother Live 24/7 is the biggest ever exclusive streaming channel on 10.
- Launch: 10’s biggest total national audience (1.12 million) of 2025. 10’s biggest total national audience since I’m A Celebrity…Get Me Out Of Here! Launch in 2024.
Survivor: Australia V The World:
- Reached 5 million total national viewers.
- Averaged 842,000 total national viewers.
- Biggest streaming audience ever for a Survivor series.
- 225,000 streaming viewers.
- 10’s second-biggest streaming show ever.
The Amazing Race Australia: Celebrity Edition:
- Reached 6.5 million total national viewers.
- Averaged 813,000 total national viewers, up 7% year-on-year.
- Biggest streaming audience ever.
- 214,000 streaming viewers, up 54% year-on-year.
Australian Survivor: Brains V Brawn II:
- Reached 7.8 million total national viewers.
- Averaged 806,000 total national viewers.
- 210,000 streaming viewers.
- Grand Finale: Averaged 932,000 total national viewers, up 3% year-on-year.
MasterChef Australia: Back To Win:
- Reached 10.9 million total national viewers.
- Averaged 760,000 total national viewers.
- Biggest streaming audience ever (135,000).
- Grand Finale: Averaged 906,000 total national viewers.
- Grand Finale: #1 in its timeslot.
I’m A Celebrity… Get Me Out Of Here!:
- Reached 7.4 million total national viewers.
- Averaged 753,000 total national viewers.
- Launch: Biggest live launch since 2022.
- Launch: Averaged 1.1 million total national viewers.
- Launch: #1 in its timeslot.
Gogglebox Australia:
- Reached 9.5 million total national viewers.
- Averaged 722,000 total national viewers.
- #1 in its timeslot in 25 to 54s.
- Biggest streaming audience ever.
- 109,000 streaming viewers, up 214% year-on-year.
Sam Pang Tonight:
- Reaching 7.9 million total national viewers.
- Averaging 590,000 total national viewers
- #1 in its timeslot in total people, 25 to 54s and 16 to 39s
- 10’s biggest new show launch since 2022.
The Celebrity Traitors UK:
- Reached 3.3 million total national viewers.
- Averaged 549,000 total national viewers, including 262,000 28-day streaming viewers.
- 10’s biggest streaming-first show, ever.
The Cheap Seats:
- Reached 9 million total national viewers.
- Averaged 538,000 total national viewers, up 3% year-on-year.
- #1 in its timeslot in total people, 25 to 54s and 16 to 39s
- Biggest streaming audience ever.
- 42,000 streaming viewers, up 20% year-on-year.
Taskmaster Australia:
- Reached 5.9 million total national viewers.
- Averaged 489,000 total national viewers.
- #1 in its timeslot in 25 to 54s and 16 to 39s.
Ghosts Australia:
- Reaching 3.2 million total national viewers.
- Averaging 418,000 total national viewers.
- #2 in its timeslot in 16 to 39s.
- Lifting 10’s timeslot 25% vs. same nights in 2024.
Talkin’ ‘Bout Your Gen:
- Reached 5.1 million total national viewers.
- Averaged 424,000 total national viewers.
Matlock:
- 10’s biggest U.S drama of 2025.
- Reached 4.8 million total national viewers.
- Averaged 406,000 total national viewers.
Selling Houses Australia:
- Reached 4.6 million total national viewers.
- Averaged 328,000 total national viewers.
- Lifted 10’s timeslot 56% vs. same nights in 2024.
10 News:
- 10 News Lunchtime, 10 News Afternoon, 10 News, 10 News+ and 10’s Late News: Reaches 3.5 million total national viewers each week.
- Biggest streaming audience ever.
- Streaming audience up 39% year-on-year.
- 10 News (5pm): Averaging 338,000 total national viewers, up 7% year-on-year.
Deal Or No Deal:
- Reaching 1.73 million total national viewers each week.
- Averaging 300,000 total national viewers, up 11% vs. its previous 6pm timeslot.
- Biggest streaming audience ever.
- Streaming viewers up 26% year-on-year.
Formula 1® Louis Vuitton Australian Grand Prix 2025:
- Reached 3.7 million total national viewers across the whole event, up 18% year-on-year.
- Race: Biggest race audience since 2016.
- Race: Averaged 1.06 million total national viewers.
- Race: Up 34% year-on-year in total average audience.
- Race: #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
Football: CommBank Matildas:
- Reached 2.73 million total national viewers in 2025.
- Averaged 336,000 total national viewers in prime time.
- Biggest ever viewing on Paramount+, up 138%.
Football: CommBank Socceroos:
- Reached 2.98 million viewers in 2025.
- Averaged 310,000 total national viewers in prime time.
- Up 35% year-on-year in total national viewers.
- Biggest streaming audience ever on 10, up 39%.
- Biggest ever viewing on Paramount+, up 17%.
Football: Isuzu UTE A-League Men And Ninja A-League Women:
- 2024-25 season: Reached 5.1 million total national viewers.
- 2024-25 season Isuzu UTE A-League Men: Biggest ever Men’s A-League audience on 10 and Paramount+.
- 2025-26 season Isuzu UTE A-League Men: Biggest ever streaming audiences. Up 31% on 10 and up 48% on Paramount+.
- 2025-26 season Ninja A-League Women: Biggest ever streaming audiences. Up 16% on 10 and up 72% on Paramount+.
Source: Virtual Australia, OzTAM, Regional TAM. Paramount reach is Virtual Australia, 2am-2am, When Watched plus Paramount+ incremental reach (Nielsen Consumer and Media View, National Survey 5 Fused 2025). 7 Day National Total TV audience. Reach includes encores. Timeslot lifts based on 5 City Metro, 7 Day TV. The Celebrity Traitors UK streaming is 28 day. 10 and 10 Streaming yearly reach is January 1 to November 26, 2025, 2am-2am, When Watched. Nickelodeon growth based on prime time 2025 vs 2024. Total TV, What Watched – Consolidated 7.
