The show that dances to its own beat.
The show that dances to its own beat I’m A Celebrity… Get Me Out Of Here! returns with Robert Irwin stepping into the jungle spotlight fresh off his Dancing with the Stars success, and Julia Morris back as our home-grown queen of comedy. It’s the ultimate stage for brands to make some noise.
Together, they embody everything that makes I’m A Celebrity unmissable: heart, humour, and high-voltage storytelling that connects across generations. It’s the rare mix of star power and spontaneity that delivers fame-fuelled, fame-safe environments for brands.
And the numbers back it up.
With a National Total TV Audience of 753,000 and a 7.4 million reach, the jungle is alive across all screens, delivering +23% incremental reach from BVOD and connecting with 2.86 million 25–54s where it matters most.
That’s not just audience, that’s attention.
And when attention meets creative integration, the results speak for themselves: lifted awareness, site traffic spikes, stronger engagement, and measurable intent.
From epic integrations and in-camp games to brand-led trials and charity prize alignments, I’m A Celebrity transforms brand stories into unforgettable moments.
Step into the jungle, where sponsorships thrive.
Speak with your Paramount Sales Rep.
