“The ACCC report is a roadmap to a more level playing field between the free to view networks and the ever-growing number of online content providers.
“The media landscape continues to be disrupted at an enormous pace and our rules and regulations simply haven’t kept up. These rules need to be updated before it’s too late.
“In the interests of every Australian, we need to urgently bring about fairer local content rules. We also need much closer scrutiny of the advertising and data practices of digital platforms so that every media company can compete.
“We’re really proud of our significant ongoing investment in high-quality, premium shows, and how these shows reflect the diversity in Australian culture.
“But to continue to provide Australians with the home-grown content they actually want, in a way that’s accessible across the platforms they use, we need local content rules that are fairer and more flexible.
“It’s worth noting that we continue to make this significant contribution to Australian content, production and jobs as we ourselves face increasing competition from a growing number of overseas-based streaming platforms that have no obligation to invest in any local production for Australian audiences.
“We look forward to working with all relevant stakeholders so we can quickly deliver these much needed reforms.”
