If you want to hear about the fastest-growing TV network in Australia, you’ve come to the right place. We are not going to be modest here: 10 is growing. Fast. More and more Australians are switching to 10.
Here is a snapshot of what we’re talking about. So far in 2020:
- MasterChef Australia has roared back onto our screens. So far, its audience is up 60% versus the same point last year and it’s #1 in its timeslot in every demo.
- Our network prime-time audience is up 22% in under 50s and up 17% in total people.
- Our network commercial share in under 50s is up 6.7 points to 29.6%. And our total people share is up 4.1 points to 24.9%.
- We’ve increased our commercial share every single week this year.
- 10 Bold has grown its audience for the past 63 consecutive weeks. We are not exaggerating. Let’s say it again: 63 consecutive weeks.
- Looking at BVOD, minutes viewed on 10 Play are up 42%.
- The Project 7pm has lifted its under 50s audience 31% and its total people 23% this year.
- Gogglebox is up 10% year-on-year and #1 in its timeslot in every demo.
- Hughesy, We Have A Problem has been doing a great job for us in the younger demos.
- Over the past week, 10 News First is up 12% year-on-year. And 10 News First 6pm has increased our audience in its timeslot by 42%.
And last week:
- Network 10 was #1 in 18 to 49s, 16 to 39s and 25 to 54s.
- Network 10 had its biggest audience and highest overnight commercial share since week 2, 2018.
- The main 10 channel had its biggest audience since week 5, 2018, and its highest commercial share since week 2, 2018.
- 10 Bold had its biggest audience since week 3, 2017, and its biggest ever audience since ONE was reborn as 10 Bold.
Source: OzTAM, 5 City Metro, 6pm to 10.30pm, Week 1-16 2020 v. 2019, Consolidated 7 excl. Week 16 which is Overnight.
