Paramount Australia and New Zealand (ANZ) today announced a promotion for Namita Sopal to a newly created role of Head of National Advertising Strategy, to lead the network’s market approach and collaborate with key clients to co-create strategic campaigns and deliver results.
Namita has been at Paramount ANZ for more than three years and has also worked extensively in the advertising industry for over a decade in senior roles at leading agencies in the UK and Australia, including Carat, Storylab Sydney and Wavemaker.
Locally, Namita has worked with high profile brands such as Sanitarium, Woolworths, The Lott and Mastercard, providing strategic direction and integrated solutions with outstanding outcomes.
Strategy drives decision making for Paramount ANZ. Namita’s appointment demonstrates this central focus and positioning in the market, which also frames how the business solves client challenges and finds new opportunities to diversify and grow.
Namita said: “This is an incredible role where I can provide a greater focus, articulation and demonstration of the power of our brands, content and platforms as well as our products, all cohesively working together to best serve our clients.
“I’m absolutely thrilled to be able to showcase to the local market, the value of working with us at Paramount ANZ, an international media leader that can mobilise and leverage a veritable playground of powerful global opportunities.”
Rod Prosser, Chief Sales Officer, Paramount ANZ said: “With an ever-evolving entertainment and advertising market, we’re keenly aware that our clients need collaboration and advice to find the right strategic approach and integration, to cut through and compete at scale.
“Namita’s role ensures we have the focus, time and resource required to develop strategic initiatives beyond briefs that deliver best in class creative and strategic thinking that nurtures great partnerships and drives growth and results for our clients.”
Namita will report to Michael Stanford, National Creative Director, and work closely with the national All Screens Sales and specialist teams, to provide strategic support to high-level clients and key partnerships.
Paramount ANZ continues to see and seize the opportunities of tomorrow with a diverse and progressive suite of advertising products focussed on solving client challenges in creative, meaningful and results-driven ways.
