Imagine you are a devoted fan of The Bachelorette Australia. You’re catching up with an episode you missed on 10 Play. When you pause the show, an ad from a fashion brand you love pops up on the screen.
Yes, this sounds like a marketer’s dream. It isn’t. In mid-2020 it will be a reality thanks to the unique, Australian-first lean back app partnership of 10 and You.i TV, a partnership that will transform the connected TV experience.
We won’t bore you with the technical details. The key thing here is that this new partnership will standardise the 10 Play app user experience across video streaming platforms including Telstra TV, connected TVs, streaming media devices, game consoles and mobile and tablet apps.
More importantly, it will unlock powerful, new ad formats on the app, beyond pre-roll and mid-roll ads. Advertisers will have a choice of formats that can be passive, interactive or non-intrusive.
With a re-built 10 Play on the You.i Engine One platform, you will have the ability to control every pixel on-screen, effectively “monetising the glass” by creating new ad solutions that go beyond the standard pre and mid-roll ads. Think non-disruptive ad formats while a program is paused, and user interface integrations and other market-first opportunities.
Check out this video for some ad execution examples: https://youtu.be/_BBhocvg9SU
And read more about 10’s market-leading innovation here.
