Masked Madness

October 16, 2019

It’s 2019’s most insane show and an out-of-the-box hit. Yep, we’re talking about the show that Australia has fallen it love with – The Masked Singer.

We’ve had some big hits this year but nothing can touch the show that combines amazing costumes, bizarre masks, mic-dropping performances, the hardest working dancers in showbiz, Lindsay, Dannii, Hughesy, Jackie O and Osher’s hair.

We love stats, so we’re going to let the numbers do the talking…

  • National total audience: 1.42 million.
  • #1 in its timeslot in under 50s and all key demos.
  • Commercial share: 39.2% under 50s, 38.9% in 16 to 39s, 36.6% in 18 to 49s and 35.7% 25 to 54s.
  • 47% lift in its timeslot audience vs same night in 2018.
  • More than 4 million video segment views on 10 Play.
  • 231,000 social media interactions since launch.
  • 5 million Instagram impressions in one week.

Where else can you see a group of celebrities a little out of their comfort zone, singing in front of a nation? Bonkers? Yes. Yes, it is.

And in exciting news for all of Australia, The Masked Singer will be back in 2020 – bigger, weirder and, yes, more bonkers than before.