Yes, we know, everyone talks about data. There’s a lot of talk about a lot of data and most of it is confusing and dull. So we are going to keep this simple.
We have three new data partners: Quantium, Eyeota and Greater Data. They are the best in the business. They will give you a new way to target segments of our audience based on their spending intent and their spending behaviour.
Thanks to this powerful trio of data crunchers, you will know who among our very attractive audience (you know, the under 50s, also known as the only demo that counts) who is planning to buy a new car, go on an overseas holiday, move home, start a new job, buy breakfast cereal… you get what we mean.
From next month, you can reach these audiences on web, mobile and connected tvs for all Apple and Android devices.
What we’re talking about is smarter targeting, not hyper targeting. It’s about getting the balance right to ensure you know who you are communicating with but never losing sight of the power of mass reach to drive growth. And we are giving you rich demos, not total audience. If you want to talk to people aged over 70 who watch TV, you know where to go.
Want to know more? Have a read of this.
