Yes, we know the Tokyo Olympics are going to be a big deal next year. Lots of people are going to watch them and talk about them. But you know what? The Olympics are not going to be the only game in town.
We don’t want to sound anti-Australian, but everyone doesn’t love watching sport on TV. Like some viewers, they will be looking for an alternative – and we have what they will be looking for.
The Bachelor Australia, The Project and many other first-run 10 shows will be on air during the Tokyo Games, offering our customers the perfect way to escape the clutter that is Olympics advertising.
And viewers will be watching our shows. How do we know that? History tells us so. During the 2016 Olympics we saw strong audiences for Australian Survivor and The Bachelor Australia, while during the 2018 Commonwealth Games, viewers tuned into Gogglebox and Bachelor In Paradise.
We are open for business during the Tokyo Olympics, with content that people will want to see, so let’s talk.
