MTV Australia, in partnership with TRAVLR, has today announced a new online travel marketplace – MTVTravel.com – which provides exclusive access to MTV’s iconic events, hundreds of mix’n’match flights, hotels and activities and curated travel itineraries, all designed specifically for the youth market.
Powered by TRAVLR technology, MTVTravel.com will allow teen and young adult travellers to discover, plan and book unique travel experiences all via one seamless platform. Its itineraries will be centred on the key pillars of music, culture, food and fashion based on key audience insights, interests and budgets.
Chief Operating and Commercial Officer and Executive Vice President, ViacomCBS Australia and New Zealand, Jarrod Villani said: “After 18 months with travel at a standstill, today is an exciting day for our youth audience who now have exclusive access to the most iconic MTV travel packages, including events such as MTV VMAs, World Stage and Unplugged.
“These are experiences that our audiences dream about attending which can now become a reality. In partnership with TRAVLR, we have been able to create an unrivalled platform that is curated specifically for our audience based on their passions and interests.”
Globally recognised for its unrivalled music experiences, MTV Travel’s exclusive travel packages for 2022 include ‘For the Love’ – a music fuelled event with VIP packages and accommodation available in Sydney, Perth, Gold Coast and Melbourne. Additionally, MTV Travel will also offer exclusive packages for ‘Island Fest 2022’ held at Magnetic Island, QLD in partnership with Unleashed.
As part of the ViacomCBS partnership with MTV Travel, TRAVLR has also partnered with kids and family brand Nickelodeon to launch NickTravel.com and in 2020, Network 10 on 10Travlr.com.au
CEO and Co-founder of TRAVLR, Simon te Hennepe said: “The MTV and Nickelodeon brands are two of the most loved in the world, reaching highly influential audiences who crave unique travel experiences. This is an exciting time for travel and we look forward to offering only the best, most exclusive access to unforgettable experiences that will bring these brands to life.”
TRAVLR is a revolutionary technology provider that provides media brands with a seamless platform to bring their content to life through memorable travel experiences. It has attracted some of the world’s most respected brands, including partnerships with Network 10 (10Travlr.com.au), Stuff.co.nz, (Stuff Travel), BBC Global News (DiscoverBeyond.com).and now MTV (MTVTravel.com) and Nickelodeon (NickTravel.com).
TRAVLR offers a highly secure platform with a full-service concierge team, flexible booking options and a Buy Now Pay Later functionality.
For further information, visit www.mtvtravel.com
