The official numbers are in and 10 Daily welcomed a unique audience of 716,073 to its site in April 2019.
This was the first month 10 Daily was measured by the industry-endorsed Nielsen Digital Content Ratings system.
Network 10’s director of news content Ross Dagan said: “When we launched 10 Daily, we positioned it as a mobile-optimised site targeted at younger, digital-savvy audiences. We also predicted an audience of around 600,000 after its first year.
“We’re pumped to say that after one year, we’re exceeding all our targets. Eighty percent of our audience access 10 Daily on their mobile, 58 percent of our users are aged between 18 and 44 and we’re attracting 20 per cent more than our initial audience target. Tick, tick and tick! A huge congratulations to the fantastic 10 Daily team.
“We have big ambitions for the site. It’s a key part of 10’s strategy to make our content more accessible everywhere, across all devices, in all forms,” Ross said.
10 Daily launched on 14 May 2018.
