As the new home of the Football, 10 ViacomCBS couldn’t be more proud to be teamed up with the most participated sport in Australia, rich in diversity, passion and loyal fans. Heading up the commercial partnerships is our Sports Sales Director, Nick Bower.
Nick said: “The partnership between 10 ViacomCBS and the football plays a key role in helping us inspire every young Australian, regardless of their gender, ability or background.”
Why do you love Football?
Football is the ultimate fan sport.
Walking down Fulham road in London on the way to Stamford Bridge on a match day Saturday, all the pubs and bars are packed, the noise of the singing Chelsea fans vibrates through the whole scene. Then, when you get into the stadium and the atmosphere is beyond anything you have seen before, at that moment, you realise football fans make the sport and they play such a big role in the overall experience.
It’s brilliant to see Australian football fans embrace their role in making the sport such a spectacle.
What makes the 10 ViacomCBS and Football partnership special?
In a fragmented world of sport consumption, I’m proud to say everyone gets a ticket to 10 Sport, and because of that, more Australians are watching football than ever before.
What kind of audience is the Football attracting?
Football attracts people from all walks of life. From culture people in local communities that traditional summer sports don’t talk too and people who are passionate about moments of nationalistic pride.
Which A-Leagues team do you go for?
Western Sydney Wanderers all the way!
