At 10, we’re firm believers in the idea of “the new TV”, that is, giving our viewers the content they want when they want it, when they want it and on whatever device they want to use.
That strategy has led to strong growth for our digital platforms, particularly this year. How strong? Read on.
10 Play break more records:
- Achieved its biggest year ever, up 40% on 2018 in total minutes watched.
- Achieved record live streams, up 84% on 2018.
- 1 million average unique monthly audience.
10 Daily keeps growing:
- Average monthly growth rate of 20%.
- Almost doubled its audience (91%) from April 2019 to October 2019.
10 Speaks gets louder:
- Seven podcasts in seven months with 1.5 million listens.
- The podcasts were: The Professor & The Hack with Peter van Onselen and Hugh Riminton; Where’s William Tyrell featuring Lia Harries and Natarsha Belling; The Western Front with Tim Gossage and Lachy Reid; Cocktails & Roses; Hammer It Home with Barry du Bois; ShortBlack with Sandra Sully; and Talking Rugby with Matt Burke.
10 All Access is on the rise:
- More than 9,000 episodes.
- September 2019: biggest month ever.
- 37% growth quarter on quarter.
And we are not stopping there. Key developments for 2020 include the standardisation of the 10 Play app user experience across all devices and powerful new ad formats beyond pre- and mid-roll ads, while for 10 Daily we will be introducing new content verticals and new ad opportunities.
