Network 10 has rolled out another, yep another, high-impact national marketing campaign, this time to promote its new Sunday Night show, Chris & Julia’s Sunday Night Takeaway, which premieres on 10 at 7.30pm, Sunday 24 February.
As part of the campaign, colourful ball pits will be installed at Chadstone in Melbourne and Macarthur Square in Sydney on Saturday 23 February and Sunday 24 February giving people the opportunity to win up to $1000. Shoppers will be invited to spend 20 seconds in the ball pit hunting balls with various dollar amounts on them to win the value on the ball they pick out. There are over $20,000 worth in prizes to be won.
Network 10’s head of marketing Brad Garbutt said: “Chris and Julia’s Sunday Night Takeaway is a brand new show in the Australian market. It’s going to be packed with a lot of fun, laughs, entertainment and prizes. The opportunity for us was to get people excited about a format that wasn’t only new, but was also live.
“We wanted to give our under 50s audience the same feeling of excitement that we know the show will give them when they watch it on Sunday. Our ball pit activation, where they can win, laugh and have a lot of fun, is the perfect way to do this. If you’re in the area, come and check it out!”
The campaign, which encourages people to ‘Extend Your Weekend with Chris and Julia’s Sunday Night Takeaway’, is running across large format outdoor, retail, transit, radio, print, TV, digital, social and leisure centres.
Network 10 worked with activation agency The Idea Shed and media agencies Spark Foundry and Carat to launch the campaign.
The first episode will feature a host of stars including Shane Warne, Grant Denyer, Tim Robards, Anna Heinrich and Beau Ryan.
View the TVC here.
View a sneak peek of Chris & Julia’s Sunday Night Takeaway featuring Tim Robards and Anna Heinrich here.
View a sneak peek of Chris & Julia’s Sunday Night Takeaway featuring Grant Denyer here.
