It broke new ground in the buying and selling of TV advertising over a decade ago and now Buy10 is back – bigger, better and more dynamic than ever before. Yes, we used the word dynamic.
The new-look Buy10 platform gives you and your clients the ability to effectively target your ads across 10, 10 Bold, 10 Peach, 10 Play, 10 Daily and 10 Speaks. The result? Precision targeting, inventory optimisation, automated tracking and more cost-effective campaigns.
We could hit you with more jargon, but instead, we’ll let Rod Prosser explain…
“Buying across 10 just became refreshingly simple. With Buy10, advertisers will have complete end-to-end trading automation for their campaigns and total inventory optimisation – think about it as delivering 101% of the audience you need.
“Our difference is our younger, more engaged audience, and we are making it easier to access this valuable target market effectively.
“10 has a rich history of doing things differently. We were the first network to launch reality television, the pioneer in cooking formats and the first to introduce new advertising assets into the market, from seriously short breaks to integrated billboard to playouts.
“When we launched Buy10 in the early noughties, we were first to market with a self-serve platform for media buyers which enabled them to view live commercial and programming information. Now we’re pumped to be rebooting the brand and platform, bigger and better than ever.”
There’s more. Next year we will roll out Buy10 YOU, a self-serve buying platform for small to medium sized enterprises to reach 10’s younger, more engaged audience.
Also next year we will launch real-time commercial availability on-demand in 2020. Huh? Back to Rod: “It’s a market-first and remove the friction of manual ad planning while providing greater transparency for advertisers.”
