Paramount Australia continues to broadcast the best of local and international football across our powerful content ecosystem on 10, 10 Play and Paramount+ giving diverse brands and advertisers a mountain of opportunities to kick commercial goals.
The extensive coverage includes the pinnacle of professional football in Australia and New Zealand with Ninja A-League Women’s and Isuzu UTE A-league Men’s competitions; the very best local and international games for the CommBank Matildas and Subway Socceroos; red-hot Winter Festival of Football matches featuring European powerhouse teams such as Wrexham AFC, Arsenal FC, AC Milan, Newcastle United, Tottenham Hotspur FC, Liverpool FC; and on the horizon, the AFC Women’s Asian Cup Australia 2026™.
In the last 12 month’s Paramount’s Australian football coverage across the CommBank Matildas, Subway Socceroos and Ninja A-League Women’s and Isuzu UTE A-league Men’s competitions has reached 9.8 million Australians.
Nick Bower, General Manager – Ad Sales, Paramount Australia said broadcasting football across the entire content ecosystem was a powerful point of difference in the market with Paramount+ playing an integral role in amplifying the commercial impact for advertisers.
“Paramount+ has a mountain of football and more integration opportunities than ever before and plays a massive role for brands to ensure they have association with football across all of Paramount’s content ecosystem as well as access to audiences nationwide.”
Isuzu UTE A-league Men’s Competition
One sponsor leveraging this impact is Isuzu UTE, naming rights sponsor and a foundation partner for the broadcast of the men’s A-League competition with a holistic, whole-of-ecosystem approach with advertising across all Paramount platforms including linear, SVOD and BVOD.
“Along with live in-game integrations and a broad range of commercial assets including squeezebacks, billboards, TVCs and more, they successfully amplify the commercial impact of their brand and connection to the sport at all touchpoints,” said Nick.
This impact is set to reach an exciting peak this weekend with the first-ever Melbourne Derby for the Isuzu UTE A-league Men’s Grand Final when Melbourne City face Melbourne Victory to a sold-out crowd at AAMI Park.
Record attendance has been a trend across the whole season with crowds up 11% year-on-year as fans have watched all the thrilling action with the most goals scored ever in a season.
Audiences on Network 10 have also lifted 9% year-on-year and even more on 10 Play that has seen a growth of 20%.
The Grand Final will also be the last call for legendary broadcaster Simon Hill who will be calling his final A-Leagues Grand Final before he returns to the United Kingdom.
Watch this historic derby, Saturday, 31 May at 7pm AEST live and exclusive to Network 10, 10 Play and Paramount+.
Ninja A-League Women’s Competition
The Ninja A-League Women’s competition sawa gripping final showdown with the Central Coast Mariners defeating Melbourne Victory in front of more than 6,500 fans in a nail-biting decider.
In a tight and tense battle that saw the game go into extra time and a dramatic penalty shootout, it was the Mariners who held their nerve to win the Ninja A-League 2024-25 Championship for the first time in the club’s history.
Nick Bower said the season was a tremendous success and they were delighted to partner with Shark Ninja as new naming rights sponsor this season and collaborate on new football content.
“The addition of our dedicated show Football Tonight- Presented by Ninja, between our Saturday night double header, broadened the depth of football commentary, connected with a highly engaged, leaned-in audience, and provided meaningful and contextual integration for Ninja.”
CommBank Matildas
Australian football fans are in for an electrifying two-match international series as the CommBank Matildas take on Argentina, live and exclusive on Network 10, 10 Play and Paramount+.
The series kicks off this Friday, 30 May at Marvel Stadium, broadcast live and free on 10 and 10 Play, and streaming on Paramount+ from 7.30pm AEST.
Followed closely by the second match in Canberra on Monday, 2 June, streaming exclusively on Paramount+ from 6.45pm AEST.
In a landmark moment for Australian sports broadcasting, Paramount Australia football commentator, Grace Gill, is set to become the first-ever Matilda to be the main caller of a national football match, leading the commentary for Canberra match.
When talking to the commercial partners for the upcoming broadcasts, Nick Bower said: “We’re extremely pleased to have diverse brands involved in the upcoming CommBank Matildas matches with extremely limited opportunities remaining.
“This is testament to the broad appeal of football, truly the world sport, that connects with vast audiences including the young and old plus families across diverse cultures and ethnicities.
“You only have to look at the key sponsors of Subway and CommBank for our national teams to see how wide-ranging the commercial categories are for football and we’re very pleased to see strong market uptake for the broadcasts,” commented Nick.
CommBank Matildas’ matches have reached over 5.8 million Australians in the past 12 months and are achieving record high viewing on Paramount+ this year, with minutes viewed up 63% on 2024.
Subway Socceroos
The Subway Socceroos are gearing up for the final, Round Three AFC Asian Qualifiers™ – Road to 26 fixtures against Japan and Saudi Arabia.
They will take on Japan on home soil in a crucial World Cup qualifier at Perth Stadium, Thursday, 5 June, 8.30pm AEST, live and exclusive on Network 10, 10 Play and Paramount+.
They will then face Saudi Arabia at King Abdullah Sports City Stadium, Jeddah, Wednesday, 11 June, 4.15am AEST, live and exclusive to Paramount+.
The Subway Socceroos are achieving their biggest audiences ever across 10, 10 Play and Paramount+ and have reached more than 4.3 million Australians in the past 12 months.
Match audiences are up 61% year-on-year, the national total TV audience is up 43% and 10 Play is also achieving its biggest audiences ever up 22% on 2024.
Paramount+ is also seeing record high viewing with minutes viewed up 66% on 2024 for the Subway Socceroos.
“Football fandom continues to grow across the country and we’re immensely proud to be the home of football in Australia giving our audiences the very best local and international games and our advertising partners a mountain of opportunities to kick commercial goals,” added Nick.
Visit 10 Play for all the latest football fixtures across Paramount’s powerful content ecosystem.
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