This year I’m A Celebrity… Get Me Out Of Here! returned to its birthplace deep in the heart of the South African jungle. But it found a new time of year to entertain families in April and the Easter holidays.
Over four fantastic weeks, we watched 13 of our favourite celebrities dine on rice and beans, work up the courage to take on intense physical challenges, swallow their pride partaking in ridiculous tasks, and swallow some revolting food or rather animal parts that would make you blush, cry and then spew. Now that’s entertainment!
Aussies loved seeing our celebrities’ antics, comradery and barnies in camp including Adam Cooney, Aesha Scott, Anna Polyviou, Bianca Hunt, Debra Lawrance, Ian ‘Dicko’ Dickson, Domenica Calarco, Kerri-Anne Kennerley, Harry Garside, Liz Ellis, Nathan Henry, Peter Helliar and Woody Whitelaw.
But it was very own Queen Elizabeth who reigned supreme with Australia voting netball legend, Liz Ellis as Queen of the jungle winning $100,000 for her chosen charity, Share The Dignity.
Viewers loved season nine of I’m A Celebrity… Get Me Out Of Here! with some impressive results to prove it.
- 807,000 total national viewers.
- #1 in its timeslot in 25 to 54s.
- Lifted 10’s timeslot audience 14% year-on-year.
- #8 entertainment show in under 50s, #10 in 25 to 54s and #12 in 16 to 39s.
- Biggest audiences ever on 10 Play.
- 121,000 viewers on 10 Play, up 36% year-on-year.
- The Winner Announced: 852,000 total national viewers. #1 entertainment show.
- Grand Finale: 789,000 total national viewers. #2 entertainment show.
- Biggest finale shares since 2021.
- 5% in under 50s
- 6% in 25 to 54s
- 7% in 16 to 39s
- Reached 8.71 million Australians across the series, or 33% of the population.
Get ready to head to the jungle again in April 2024 when wildlife warrior and all round good sort, Robert Irwin, joins Julia Morris as Australia’s newest ‘IT’ couple hosting I’m A Celebrity… Get Me Out Of Here!
Source: OzTAM, Regional TAM, OzTAM National VPM, Total Audiences are 7 Day TV + 7 Day BVOD + Live Stream, Program ranking based on primary channels, 5pm to midnight, minimum 3 episodes, excluding sport, Consolidated 7. 02/04/23-30/04/23, Timeslot growth based on Weeks 14-Sun of Week 18 2023 vs. 2022. Cumulative reach is Virtual Australia 5.0, When Watched, April 2 to May 7 2023, including encores.
