I’m A Celebrity…Get Me Out Of Here’s game changing season this year finished 6% UP in total (broadcast + catch-up) audience year on year. The increase was largely driven by broadcast video-on-demand (BVOD) catch-up audiences which were up 48% on season four.
The season also recorded the series’ highest ever audience shares and its biggest ever online audience. On social, engagement across the I’m A Celebrity Facebook, Instagram and Twitter accounts were higher than they had ever been. Over the season, engagement on the accounts were higher than its key competitors – combined.
Network 10’s chief content officer Beverley McGarvey said: “I’m A Celebrity…Get Me Out Of Here season five changed the game and proved there was an appetite for premium first-run entertainment over summer. Its launch was the first show of 2019 to achieve an average audience of over one million and the show continued to perform strongly over its two week run against the major summer sporting events.
“Comparing its performance with its competitors across its first two weeks, it beat the Big Bash every night and had a higher average audience than the tennis five out of the nine nights it was up against it.”
Season five saw a tweaked format to the show with a shorter four week run, a different style of celebrity casting and a fresh approach to challenges.
Ms McGarvey continued: “We tried a few new things this season and, while we learnt a lot along the way, we were really pleased with what we achieved. The tweaks we made to the show were received really well by our under 50s audience and the cast. The feedback we received on social and from the celebrities, who were genuinely upset to leave, was really positive.”
The Winner Announced, which saw Hollywood Gossip Guru Richard Reid conquer ex- Gogglebox couch critic Yvie Jones and AFL star Shane Crawford to become king of the jungle, was watched by 896,000 viewers, peaking at 1.01 million. The Winner Announced was up 3% on 2018’s Winner Announced.
Nationally, it was watched by 1.24 million viewers, peaking at 1.4 million.
Ms McGarvey concluded: “I want to thank the amazing cast and crew for their hard work day in and day out, our wonderful hosts Chris and Julia for bringing the energy and fun every single night, the fantastic team at iTV for their incredible efforts, Stephen Tate 10’s executive producer on the show for his dedication, the show’s sponsors for their support throughout the season and everyone at 10 for bringing this game changing season to life. Of course, it wouldn’t have been the success it was without our fantastic celebrities. Congratulations to all of you for surviving the I’m A Celebrity jungle!”
Here’s a snapshot of its audience performance over the season. Against all key metrics, this season was UP on season four:
- 736,000 TV audience, 03 million nationally, UP 3% year on year.
- 784,000 total audience including BVOD, 07 million national. UP 6% year on year.
- Reached 35 million people (42% of the Australian population) and 4.36 million under 50s (36%).
- 11 million video segment views, UP 38% year on
- Twitter followers: UP 4K year on
- Facebook followers: UP 6K year on year.
- Instagram followers: UP 10K year on
Source: OzTAM, 5 City Metro, Regional TAM, Combined Aggregate Markets, OzTAM National VPM, Adobe Analytics, CrowdTangle – last 3 months.
