Upfronts season is well and truly upon us with 10 leading the pack last Thursday, the 10th of the 10th (get it?).
So what have we done since our Upfronts last year and why does this matter to you?
We know you’re busy, so we’ve made things really easy – just read what’s in store below.
We’ve got MasterChef Australia news, big shows, new products and… a new, actually it’s the same competition as last month, but you’d be lion if you said you didn’t want to win!
On the Sales front, things are back in-house at 10, with 200 exceptional sales people. Our systems are operational, buying is easier and our ideas and insights are better informed, more compelling and brought to life like never before.
But what’s most exciting is that all this is just the beginning.
10 has a rich history in innovation. We do things differently. We were the first network to launch reality television. We were the pioneers in cooking formats. And we were the first to introduce advertising assets such as short breaks, playouts and integrated billboards.
We are proud to stay true to this trail blazing tradition: check out the below to find out about our new data partners (more exciting than it sounds), the arrival of a brand new Buy10 and our work with You.i TV.
On another note, addressable is here, and active.
You can now target premium segments across 10’s audience for purchase behaviour and intent, and in-market signals. We know if viewers are shopping for a car, have moved house or started a new job.
It’s been almost two years since 10 joined forces with CBS and the partnership just keeps getting stronger and stronger.
The latest development is that we’re combining our Sales efforts with CBS Interactive, which represents the most respected sites in the tech, business and innovation space. That means an additional combined reach of four million people, an audience that is closely aligned to 10 in terms of a more switched-on, engaged and curious under 50s audience.
As 10, we are consistent and single-minded in our strategy. Our depth of audience understanding has evolved dramatically. We are innovators. We are proud to do things differently. We are focused on smarter targeting not hyper targeting.
Thank you for coming along for the ride with us so far. Strap yourself in for the real journey that’s just begun! Check out our gallery from the events here.
