Network 10 has more of Perth’s top programs in key demographics.
Network 10 has 7 of the top 15 shows in Perth in 25 to 54s (Australian Survivor: All Stars, I’m A Celebrity…Get Me Out Of Here!, Have You Been Paying Attention?, Gogglebox, MasterChef Australia, The Bachelor Australia and The Bachelorette Australia) and 8 of the top 15 in 16 to 39s along with The Masked Singer Australia.
Network 10 has grown its share by more than any other network in Perth.
Network 10’s share has grown by 1.4 points year-on-year in 25 to 54s to 27.7%
| 2019 | 2020 | YOY | |||||||
| 10 | Nine | Seven | 10 | Nine | Seven | 10 | Nine | Seven | |
| Total | 21.8% | 33.1% | 45.1% | 23.0% | 31.6% | 45.3% | 1.2 | -1.4 | 0.2 |
| Ppl 0-49 | 25.5% | 35.1% | 39.3% | 26.8% | 31.8% | 41.4% | 1.3 | -3.3 | 2.1 |
| Ppl 25-54 | 26.3% | 34.0% | 39.8% | 27.7% | 32.2% | 40.1% | 1.4 | -1.7 | 0.3 |
| Ppl 18-49 | 26.7% | 34.4% | 38.9% | 27.5% | 31.4% | 41.1% | 0.8 | -3.1 | 2.2 |
| Ppl 16-39 | 25.6% | 34.2% | 40.2% | 28.1% | 29.7% | 42.2% | 2.4 | -4.4 | 2.0 |
Network 10 is the youngest network in Perth
Its average age is 50, Nine’s is 53 and Seven’s is 54.
Network 10’s key programs dominate their timeslot in Perth.
I’m A Celebrity, The Masked Singer, Gogglebox, Bachelor In Paradise, The Bachelor Australia, Have You Been Paying Attention?, The Bachelorette Australia and Kinne Tonight were all #1 in their timeslot in under 50s.
Network 10’s key programs are growing in Perth.
10 News First is up 17%, The Project is up 15%, MasterChef Australia by 9%, Ambulance Australia by 30%.
| 2019 | 2020 | YOY | |
| I’M A CELEBRITY | 89,000 | 90,000 | +1% |
| MASTERCHEF AUSTRALIA | 78,000 | 85,000 | +9% |
| AMBULANCE AUSTRALIA | 49,000 | 64,000 | +30% |
| 10 NEWS FIRST | 54,000 | 64,000 | +17% |
| 10 NEWS FIRST SUN | 46,000 | 56,000 | +20% |
| 10 NEWS FIRST SAT | 40,000 | 50,000 | +24% |
| BONDI RESCUE | 44,000 | 47,000 | +6% |
| THE PROJECT | 41,000 | 47,000 | +15% |
| TODD SAMPSON’S BODYHACK | 38,000 | 46,000 | +22% |
Source: OzTAM, Perth, Weeks 1-48 2020 vs. 2019, 6pm to 10.30pm, Network totals, programs exclude sport, minimum 3 episodes
