With a little more time on our hands, digital media is booming and 10 Play is no exception. Overall, minutes viewed on BVOD are up an average of 40% for 2020, with 10 Play outperforming the market, up an impressive 42% compared with the same point of 2019.
So, which shows are landing with audiences most? Four shows have reached their biggest ever digital audiences in 2020:
- MasterChef Australia: minutes viewed up 64% so far in 2020
- I’m A Celebrity…Get Me Out Of Here!: minutes viewed up 25% in 2020
- Australian Survivor: minutes viewed up 9% in 2020
- The Bold And The Beautiful: minutes viewed up 11% so far in 2020.
And we’re continuing to invest in the platform. We recently announced Aerobics Oz Style was available to stream on the platform to help those in iso stay fit, while we have over 1000+ hours of content for audiences to binge on including full seasons MasterChef Australia, The Secrets She Keeps, Drunk History Australia and Survivor U.S..
And for advertisers, we’re really excited to be introducing a new, innovative pause ad feature which will give brands the opportunity to control every pixel on the glass. Speak to your 10 rep today about how you can get involved.
Source: OzTAM National VPM, minutes viewed, Week 1-16 2020 vs. 2019.
